NENT extends Nordic distribution agreement with Telenor

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Nordic Entertainment Group (NENT), the Nordic region streaming company, and Telenor have extended their long-term distribution agreement. The agreement spans Telenor’s fixed line and satellite TV offerings, and sees NENT Group’s Viaplay streaming service, free TV channels and Viasat pay-TV channels offered to Telenor customers.

The fixed line (cable and IPTV) agreement covers Sweden and Norway and includes NENT Group’s TV3, TV6, TV8, TV10 and TV3 Sport channels in Sweden; and TV3, TV6 and Viasat 4 channels in Norway. NENT Group’s premium Viasat sports and film packages, along with the Viasat Golf channel, will be available to Telenor’s fixed line subscribers in both countries.

The satellite agreement covers Sweden, Norway, Denmark and Finland and includes NENT Group’s TV3, TV6, TV8, TV10 and TV3 Sport channels in Sweden; TV3, TV6 and Viasat 4 channels in Norway; and TV3, TV3 PULS, TV3+, TV3 MAX and TV3 SPORT channels in Denmark. NENT Group’s premium Viasat sports and film packages will be available to Telenor’s Canal Digital subscribers in all four countries.

Telenor has over 1.7 million TV customers across the Nordic region.

Kim Poder, NENT Group Chief Commercial Officer, said: “We want Viaplay and our TV channels to be available in as many homes as possible. Telenor customers across the Nordic region will now be able to add Viaplay to their TV subscription, and this will increase our reach even further. NENT Group’s partnerships show the attraction of our unique content offering of originals, international films and series, kids content and live sports. It is particularly exciting that Telenor’s customers will be able to enjoy our coverage of the massively popular FIS skiing events from 2021 onwards.”

In addition to this extended agreement with Telenor, NENT Group has long-term distribution partnerships with Boxer, Stofa, Waoo and YouSee in Denmark; Altibox, Get, NextGenTel and RiksTV in Norway; A3, Bahnhof, Connect TV, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Tele2, Telia and Universal Telecom in Sweden; and DNA, Elisa and Telia in Finland.


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