Advanced Television

Report: Half of exported EU SVoD content is from UK

November 28, 2019

European content (film and TV) represents 30 per cent of all content found on TVoD and 26 per cent of SVoD in the EU if considered as film and TV series titles and/or seasons (as opposed to individual episodes) according to the latest report from the European Audiovisual Observatory.

Counting individual episodes, European content (film and TV) accounts for 27 per cent of all content found in TVoD catalogues and 20 per cent of all episodes found in SVoD catalogues in the EU. Taking TV episodes into account, the TV content offer is five times bigger than film titles available on TVoD, and 3.6 times bigger on SVoD.

For TVoD, UK film and TV titles are the most exported titles of EU produced content (getting 32 per cent and 48 per cent of the EU market respectively), followed by French film titles and German TV titles.

For SVoD, UK film and TV titles account also for the lion’s share of EU exports with over 50 per cent of all titles which were exported.

The film data in this report is based on June 2019 catalogue data from JustWatch, Ampere, Filmtoro, La Pantalla and EUROVOD taken from 146 TVoD catalogues and 136 SVoD catalogues. The TV content data is based on JustWatch data from 118 SVoD catalogues in 21 EU countries and on 53 TVoD catalogues from 14 EU countries collected in October 2019.

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