Advanced Television

Tru Optik includes NCSolutions purchase-based audience segments in OTT data marketplace

January 9, 2020

Tru Optik, the identity resolution leader across Over-the-Top (OTT) and Connected TV (CTV), has announced an agreement with NCSolutions (NCS), the leading company for improving advertising effectiveness for the entire CPG (consumer packaged goods) ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG advertisers, media buyers and publishers.

Media companies and advertisers have been able to leverage NCS’s CPG consumer buying segments to reach a wide-variety of custom audiences across OTT/CTV platforms on any screen or service including TV, streaming apps and advertising-based video on demand (AVOD). Now, Tru Optik clients will have ease of access to NCS audience segments in the same platform. This new agreement provides unmatched scale when it comes to consumer purchasing data. NCS audience segments will be mapped against Tru Optik’s patented Household GraphTM of more than 80 million U.S. homes that consume OTT and CT

“CPG is one of the largest growing advertising verticals across OTT and CTV,” said Michelle Swanston, SVP of Operations of Tru Optik. “Joining forces with NCS, the leader in CPG advertising effectiveness, will empower national and local advertisers with invaluable audience purchasing behaviors to buy targeted, measurable and brand-safe premium video inventory, as well as offer transparency into audience-completed transactions after seeing an ad.”

“As NCS continues to make its purchase-based segments available in the media areas most coveted by advertisers, this agreement is a logical and exciting fit. Tru Optik is well-known and well-respected in the industry, and its platform is used widely by publishers, media agencies and brands,” said Thomas Eaton, Senior Vice President, TV and Programmatic Solutions, NCS. “Advertisers and publishers seek NCS audience segments for linear planning and activation. Now, through the Tru Optik platform, they can more easily leverage our purchase-based audiences for OTT/CTV and in emerging media like streaming gaming and audio.”

Consumers will be able to opt-out of audience-based targeting through Tru Optik’s Privacy.TV, a free privacy compliance solution for CTV and Advanced Media that offers consumer opt-out for publishers, adtech platforms, data providers and device manufacturers.

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