In a gesture it says is aimed to bring a little joy and inspiration to households across Turkey, Digiturk has announced an array of entertainment additions and upgrades to current and new subscribers, as families across the country adjust to life at home during the coronavirus pandemic.
Effective immediately, Digiturk is applying the following to existing and new subscriptions:
Despite the temporary challenges around live sport, Digiturk says it will continue to broadcast a whole range of exclusive non-live sports content, including full broadcasts of the highest rating games this season in the Süper Lig, the UEFA Champions League, UEFA Europa League and many other leagues; together with top sports shows and interviews. As and when major sports leagues resume action in the coming weeks and months, Digiturk sports subscribers will continue to have full access.
In tandem to the commercial giveaways, beIN Media Group’s management have held meetings with the World Health Organisation (WHO) and agreed to help share the WHO’s guidance and advice across its Group network spanning 43 countries worldwide, including Turkey. Further, Digiturk is launching a new programme called beIN Wellness specifically aimed at helping people to stay physically and mentally fit as everyone adjusts to life at home.
Commenting on the announcement, Yousef Al-Obaidly, CEO of Digiturk said, “At this incredibly challenging time, we know people and families across Turkey are looking for inspiration, light relief and something positive to keep them going. While live sport is temporarily on hold for everyone involved, it will return soon – and in the meantime, our non-live sport and our entertainment portfolio is one of the best in the world. Today, in particular, we are opening up our Entertainment content for our subscribers to enjoy and escape from the challenges outside – while bringing families in the home closer together. As a global broadcaster we also recognise our responsibility to spread messages of guidance surrounding the virus and bring messages of hope – which is why we’re proud to be helping the World Health Organisation with various important and inspiring initiatives. While times are currently very tough for everyone – including everyone involved in the sports and entertainment industry – we want to play our small part in supporting everyone’s efforts to stay safe at home and lift everyone’s spirits at the same time.”