Synamedia/Google Cloud OTT partnership
April 29, 2020
Video software provider Synamedia has partnered with Google Cloud to expand its video network portfolio with new OTT ‘as a service’ offerings. It suggests this enables the company further to address customer needs for high availability, increased scalability and maximised performance for OTT services while simultaneously reducing operational costs and complexity, particularly with live sports events.
The pair suggest that both OTT streaming services and traditional broadcasters will benefit from Google Cloud’s low latency network and Synamedia’s low latency solution for live linear video delivery. Synamedia achieves this from content ingest to OTT device delivery in five to seven seconds – equivalent to broadcast capabilities.
As more viewers look to OTT services for video content, the pair suggest that OTT service providers can reach enhanced video network stability and maximised channel uptime with Synamedia’s high availability deployment options on Google Cloud Platform (GCP).
“As the live TV landscape shifts toward OTT delivery, the industry needs technology that matches what viewers have become accustomed to with premium digital TV services,” notes Julien Signes, Senior Vice President and General Manager, Video Network, Synamedia. “Thanks to our partnership with Google Cloud, we are enabling the Infinite Entertainment viewers expect, without delay and with the highest quality.”
“We’re excited to partner with Synamedia to help advance the future of streaming video and entertainment,” adds Anil Jain, Managing Director, Media & Entertainment Industry Solutions at Google Cloud. “By delivering Synamedia’s portfolio of OTT solutions, running as a service on Google Cloud, we can deliver high-uptime, low-latency, and scalable video services to businesses around the world.”
Synamedia will leverage Google Kubernetes Engine (GKE), an enterprise-grade platform for containerised applications, to enable customers to scale as they grow with an end-to-end automation pipeline that can ramp up media processing workflows in minutes and recover from disasters. This video network ‘as-a-service’ offering unifies previously siloed workflows on one platform, with the aim of making operations more seamless and deployment faster.
The partnership will also bring together Artificial Intelligence and Machine Learning innovation from both companies to enable customers to create powerful content and better media experiences. Intelligent pattern matching techniques allow deep content awareness in media workflows, providing premium experiences such as live sports with minimal bandwidth requirements.