ThinkAnalytics, Channel 4 renew partnership
ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]