Home » Archives by category » OTT » Big Data

Gracenote personalised imagery solution

Gracenote personalised imagery solution

Gracenote, the content services arm of Nielsen Media, has launched Personalized Imagery to help video services increase engagement by presenting the most appealing programme images to viewers in their user…

MadHive launches audience forecaster tool

Enterprise software platform MadHive is launching an Audience Forecaster tool to address industry-wide problems such as frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full…

Nielsen, Roku ad alliance

Nielsen, Roku ad alliance

Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into…

Nielsen launches Gracenote Inclusion Analytics

Nielsen launches Gracenote Inclusion Analytics

Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing…

Synamedia: Clarissa business insights solution

Synamedia: Clarissa business insights solution

Video software provider Synamedia has unveiled Clarissa, which it says is the industry’s first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal…

ITV appoints Data & AI leadership

ITV appoints Data & AI leadership

ITV has announces a raft of new appointments across its data division, as Group Chief Data & AI Officer Sanjeevan Bala is named one of dataIQ’s 100 most influential people…

Comscore: New cross-platform movie measurement

Comscore: New cross-platform movie measurement

Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows…

Sky Media, TVbeat expand partnership

Sky Media, TVbeat expand partnership

Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification.…

Oetegenn named advisor at ThinkAnalytics

Oetegenn named advisor at ThinkAnalytics

Hot on the heels of news emerging that he has been appointed a Non-Executive Director at Amino Technologies, former Verimatrix president Steve Oetegenn is joining content discovery and viewer analytics…

Gracenote powers new live sports experiences

Gracenote powers new live sports experiences

TV, movie, sports and music search and discovery facilitator Gracenote is launching a new live sports solution designed to help smart TV and auto manufacturers enable dynamic sports experiences to…

App Science launches

Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with…

discovery+ launching in Jan

discovery+ launching in Jan

Multichannel programmer Discovery has revealed details of its SVoD service, discovery+. Declaring the day to be “very special and historic” for the company, President and CEO David Zaslav confirmed the…

EU plans Data Governance Act

The EU has revealed plans for a new Data Governance Act (DGA), that it says will benefit citizens, societies and companies in Europe. The Act would govern who has access…

Report: Satellite Data worth $21bn by 2029

A report from Northern Sky Research (NSR) says that satellite data traffic and capacity will generate downstream values of $21 billion (€17.6bn) over the next 10 years. NSR’s Big Data…

Samsung Ads extends European programmatic offering

Samsung Ads extends European programmatic offering

Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments…

Sub-second video latency from Limelight

Sub-second video latency from Limelight

Content delivery specialist Limelight Networks is claiming that online video can now feature truly live and interactive experiences on a global scale thanks to new features and enhancements for the…

Page 1 of 6123Next ›Last »