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Gracenote Video ID Distribution System

Gracenote Video ID Distribution System

Media and entertainment metadata provider Gracenote, a Nielsen company, is launching a new Video ID Distribution System aimed at enabling creators and owners of media programming to distribute more easily…

4C ‘BYOD’ for business outcome, ad campaign optimisation

Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data,…

Narrative data partnership with Inscape

Narrative, a data commercialisation platform and marketplace making the data economy more transparent and efficient, has announced a strategic relationship with Inscape, a provider of smart TV viewing data. By…

Report: Premium video grows as it becomes more addressable & data-driven

FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers…

Research: Euro pay-TV execs favour OTT integration

Research: Euro pay-TV execs favour OTT integration

The European findings of the 2019 Pay-TV Innovation Forum, a global research programme designed to explore the biggest challenges and opportunities facing the pay-TV and content industries, produced by content…

Video Popularity Score from Gracenote

Video Popularity Score from Gracenote

Gracenote, a Nielsen company, is launching Gracenote Video Popularity Score, a new data offering which enables entertainment providers more effectively to understand the TV shows and movies that viewers broadly…

All3media using Show Tracker

International content consultancy 3Vision has confirmed that all3media international will be joining a growing list of major distributors and buyers in using the 3Vision Show Tracker tool to drive forward…

FreeWheel’s Blockgraph outlines path for data-driven TV

Blockgraph, an initiative spearheaded by FreeWheel, a Comcast Company, and its industry partners, has released a whitepaper entitled ‘Building the Future of Data Driven TV: The Quest to Create a…

Survey: 40%+ US TV ads data enabled in 2020

Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted…

Friend MTS: ‘Piracy an industrial scale problem’

Friend MTS: ‘Piracy an industrial scale problem’

Neil Sharpe, Product Marketing Director at content and revenue protection specialist Friend MTS, has described streaming piracy as a “sophisticated, industrial scale problem”, but suggested that with the right techniques,…

Report: Streaming TV viewership up 72% YoY

According to the findings of the Q1‘19 State of the Streaming TV Industry report from real-time decisioning platform Conviva, year-over-year viewership grew 72 per cent and the rate of consumption…

Analysis: Big Data means more SVoD originals cancel

Analysis: Big Data means more SVoD originals cancel

We may be living through a golden era for content, but it is also the age of big data audience analysis, empowering broadcasters with more information than ever before to…

Study: US TV failing on data-driven customer engagement

According to a study of major US broadcasters, pay-TV operators, telcos and OTT service providers from pay-TV subscription, billing and customer relationship management (CRM) specialist Paywizard, none are currently making…

Linius, Hemisphere partner for hyper-personalised advertising

Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s…

Sorenson deal boosts Nielsen Smart TV adressability

Sorenson deal boosts Nielsen Smart TV adressability

Analytics specialist Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.…

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