Advanced Television

Big Data

MiQ launches TV Intelligence platform in UK

MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]

April 9, 2024

Gracenote speeds US FAST channel deployment

Content data specialist Gracenote has expanded its FAST Programme to the US helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, US-based content owners can distribute their TV programmes and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetisable. First […]

April 3, 2024

ThinkAnalytics, Channel 4 renew partnership

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

February 26, 2024

Sopra Steria, TRP launch audience data portal

Sopra Steria, the digital transformation provider, and media expert TRP Research have partnered to help broadcasters, commissioners, programme-makers and advertisers, to better understand the way television and VoD services are consumed across different devices and platforms by UK audiences. Bringing together Sopra Steria’s data analytics and user design capabilities, and TRP’s knowledge of the media […]

February 13, 2024

Report: Ad opportunities to drive streaming industry growth

The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally, […]

January 22, 2024

Gracenote unveils Diversity Spotlight

Content metadata specialist Gracenote is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that meet a range of […]

January 19, 2024

Fubo, EDO data partnership

EDO, the TV outcomes company, and FuboTV, the sports-first live TV streaming platform, have partnered to measure consumer behaviour across Fubo’s sports, news and entertainment content. EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns. In partnering with EDO, Fubo can provide brands and agencies with granular CTV engagement data to […]

December 19, 2023

Netflix goes deeper on viewing data

Netflix has announced it will start, with immediate effect, giving more insight into what subscribers are watching. In a blog post, the streamer said: “Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period.” […]

December 13, 2023

Study: Panels key in big data audience measurement

While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which panels are necessary for calibration to account for coverage gaps and biases inherent in big data sets. DASH is a granular enumeration study […]

December 13, 2023

Fabric fronts ADS Accelerator Project

Fabric, a specialist in media and entertainment catalogue management, is collaborating with industry leaders IMDb, FOX Entertainment, Paramount, ITV, EIDR, and Xperi to solve one of the entertainment industry’s most persistent challenges: the efficient management and delivery of accurate metadata for content. The Authenticated Data Specification (ADS) Accelerator Project at IBC brings together major players across […]

September 13, 2023