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DISH, Verizon addressable ad partnership

DISH, Verizon addressable ad partnership

Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household…

Intelligence-first anti-piracy model from Synamedia

Intelligence-first anti-piracy model from Synamedia

Video software provider Synamedia has launched a new intelligence-first security model suggesting it is “laser-focused” on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. Suggesting it is an industry…

Custom contextual targeting beta launch from DoubleVerify

Custom contextual targeting beta launch from DoubleVerify

Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns…

ITV, InfoSum data partnership

ITV, InfoSum data partnership

UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available…

Ad industry’s addressable media initiative

Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect…

Forecast: Global adspend to drop 9.1%

Forecast: Global adspend to drop 9.1%

Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled…

Sky, TVSquared attribution tool

Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.…

AWS, F1 debut new stats

AWS, F1 debut new stats

As Formula 1 gears up to kick-start its interrupted season, cloud platform Amazon Web Services (AWS) and Formula 1 have developed six new, real-time racing stats that will roll out…

Thinkbox enhances Demand Generator tool

UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to…

Inscape’s new audience panel

Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which…

Synamedia private CDN for COSMOTE TV streamer

Pay-TV platform COSMOTE TV, part of the OTE Group, has gone live with video technology specialist Synamedia’s Media Streamer CDN platform for its new streaming service. Synamedia’s virtualised Media Streamer…

Report: Pandemic drives broadband usage up 47%

Report: Pandemic drives broadband usage up 47%

The Covid-19 pandemic has accelerated anticipated broadband consumption trends by almost one year and has exponentially increased the number of >1TB/2TB ‘power users’, according to the Q1 2020 OVBI (OpenVault…

CIMM Smart TV, STB data best practices study  

CIMM Smart TV, STB data best practices study   

The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching…

Synamedia/Google Cloud OTT partnership

Synamedia/Google Cloud OTT partnership

Video software provider Synamedia has partnered with Google Cloud to expand its video network portfolio with new OTT ‘as a service’ offerings. It suggests this enables the company further to…

Research: Consumers favour TV over digital ads

Research: Consumers favour TV over digital ads

Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in…

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