Advanced Television

Big Data

Forecast: MENA to add 2m pay-TV subs by 2028

The number of pay-TV subscribers in 20 MENA countries will increase from 17.32 million in 2022 to 19.20 million in 2028, according to the Middle East and North Africa Pay TV Forecasts report from analyst firm Digital TV Research. Legitimate pay-TV penetration will remain at only 19 per cent. IPTV subscribers overtook pay satellite TV […]

January 23, 2023

US local TV measurement study launched

TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]

January 20, 2023

JW Player acquires InPlayer

SaaS video platform JW Player is acquiring subscription management and identity management technology provider InPlayer. The acquisition broadens JW Player’s end-to-end video platform capabilities by helping broadcasters and other video-driven businesses more easily monetise their subscription-based business and by providing rich audience insights. In June of 2021, JW Player announced it raised $100 million from […]

January 17, 2023

Study: Multi-currency ad transition to deliver benefits

As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition. This is […]

January 12, 2023By Colin Mann

Report: 2022’s TV ad rankings

TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

January 5, 2023

Videoamp, WBD audience measurement deal

Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]

January 4, 2023

DoubleVerify earns MRC accreditation

Digital media measurement, data and analytics software platform DoubleVerify (DV) has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics and performance solution. “Earning MRC accreditation for DV Authentic Attention, in an environment where ad dollars are increasingly scrutinised for accountability, advances our commitment to develop independent media quality […]

January 4, 2023

Disney, VideoAmp cross-screen measurement integration

Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]

December 2, 2022

Adform rolls out Comscore Predictive Audiences

Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

December 1, 2022

IABM, Caretta Research partnership

IABM, the international trade association for broadcast and media technology, has announced a data partnership with Caretta Research, a specialist market analysis and research company. Caretta Research becomes the exclusive provider of broadcast and media technology market sizing data to IABM. Having worked with IABM in defining the BaM Content Chain segmentation, Caretta already has […]

December 1, 2022