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FreeWheel’s Blockgraph outlines path for data-driven TV

Blockgraph, an initiative spearheaded by FreeWheel, a Comcast Company, and its industry partners, has released a whitepaper entitled ‘Building the Future of Data Driven TV: The Quest to Create a…

Survey: 40%+ US TV ads data enabled in 2020

Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted…

Friend MTS: ‘Piracy an industrial scale problem’

Friend MTS: ‘Piracy an industrial scale problem’

Neil Sharpe, Product Marketing Director at content and revenue protection specialist Friend MTS, has described streaming piracy as a “sophisticated, industrial scale problem”, but suggested that with the right techniques,…

Report: Streaming TV viewership up 72% YoY

According to the findings of the Q1‘19 State of the Streaming TV Industry report from real-time decisioning platform Conviva, year-over-year viewership grew 72 per cent and the rate of consumption…

Analysis: Big Data means more SVoD originals cancel

Analysis: Big Data means more SVoD originals cancel

We may be living through a golden era for content, but it is also the age of big data audience analysis, empowering broadcasters with more information than ever before to…

Study: US TV failing on data-driven customer engagement

According to a study of major US broadcasters, pay-TV operators, telcos and OTT service providers from pay-TV subscription, billing and customer relationship management (CRM) specialist Paywizard, none are currently making…

Linius, Hemisphere partner for hyper-personalised advertising

Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s…

Sorenson deal boosts Nielsen Smart TV adressability

Sorenson deal boosts Nielsen Smart TV adressability

Analytics specialist Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.…

Report: Connected TV surge in digital advertising

Report: Connected TV surge in digital advertising

Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV)…

AWS boosts Six Nations rugby viewing experience

AWS boosts Six Nations rugby viewing experience

European rugby union’s premier international tournament the Guinness Six Nations Championship has selected Amazon Web Services (AWS) analytics, machine learning, and deep learning services to deliver more in-depth insight into…

Grabyo partnership boosts DAZN global growth

Grabyo partnership boosts DAZN global growth

According to cloud-based video production, editing and distribution platform Grabyo, DAZN, the online sports streaming service owned by DAZN Group, has enjoyed an impressive 2018 leveraging the power of social…

TKS deploys Openvault solutions

Industry analytics and technology solutions provider OpenVault has confirmed that TKS – a Vodafone company that provides American TV programming, telephone, Internet and wireless services to US military communities, including…

Gracenote launches Video Descriptors

Gracenote launches Video Descriptors

Media and entertainment metadata provider Gracenote has launched its next-generation descriptive metadata solution designed to make possible more contextually-relevant and satisfying TV and movie discovery experiences. Gracenote Video Descriptors, the…

Inside Secure buys Verimatrix for $125m

Inside Secure buys Verimatrix for $125m

The content security sector is being further consolidated with the news that mobile and connected devices security solutions specialist Inside Secure has entered into an exclusivity agreement to acquire network-connected…

LuminousX transforms publishers into content platforms

AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large…

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