Advanced Television

Linius signs commercial agreement with Grafa

May 6, 2020

Linius Technologies Limited (ASX: LNU) – the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – has signed a commercial agreement to provide its Linius Video Virtualization Service (LVS) to enable Grafa to deliver hyper-personalized video experiences to its subscribers.

Upon its launch in July, Grafa will provide news, charting and market intelligence to its subscribers – to be available initially on mobile with a web-based/desktop version to be released shortly after.

Linius technology enables Grafa subscribers to personalize finance and business video content based on their interests. Users will input their preferences encompassing economic data, stock markets, forex and cryptocurrencies to effectively build their own bespoke business news channel, tailored specifically to them.

Linius will deliver local and international business, money and finance content, enriched with AI to be personalized for Grafa subscribers.

Subscribers will no longer need to search, or watch, traditional, linear channels for information related to their investment portfolio. Grafa, described as “Your Market Mate” will deliver personalized, tailored videos each time a user logs in – ensuring subscribers are up to date with market movements so that informed decisions can be made quickly.

Linius CEO, Chris Richardson, commented: “Our strategy is about repeat sales and to date we have validated our tech with deployments in sports, news and corporate communications. Repeatability is about direct selling more of the same, rolling out solutions through partners and encouraging third parties to build their own businesses utilizing our tech. Pleasingly so, this deal ticks all three boxes as Grafa builds their own platform and directly integrates it with our technology, so we are absolutely thrilled to be working alongside such an innovative and disruptive company.”

Grafa will pay Linius standard pricing based on utilization, plus a minimum fee of US$5,000 per calendar month, with total revenue dependent on take up of the service.

The initial contract is for 8 months, inclusive of up to 2-month’s development time, and will target Australian Investors, with future roll out plans to expand globally in 2021.

Grafa CEO, Heidi Cuthbert commented: “The Grafa platform will use machine learning to understand the types of information that users want to see. We are building a financial knowledge and information platform that will give users access to a world of information at their fingertips.”

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