TV4, C More and MTV, which are owned by Telia Company, have acquired exclusive rights to the UEFA Champions League in both Sweden and Finland for the period of 2021-2024.
“This is the world’s best tournament within the biggest sport in the world. We are extremely proud to be able to offer the UEFA Champions League to our audience. It is a property we know will attract great interest and gather a large audience,” said Casten Almqvist, Head of TV/Media at Telia Company.
The tournament with the best teams from Europe’s leagues will be aired exclusively on C More and TV4 in Sweden from autumn 2021. In Finland, MTV has extended its current agreement with UEFA to show the Champions League until spring 2024.
“The UEFA Champions League has been at the top of our wish list of sports rights for a long time. This is the first example of how TV4 Media with Telia as our owner will raise the bar. The UEFA Champions League will be an important ingredient in creating Sweden’s and Finland’s best TV experiences,” added Almqvist.