IRIS.TV, a video intelligence platform, has added SendtoNews to its Contextual Video Marketplace. With this integration, STN’s online video platform of premium content will be contextually segmented by a growing list of data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way.
The SendtoNews video platform delivers a contextually relevant experience for publishers’ articles by providing relevant video content along with increased monetisation from video advertising. Premium content includes video from Associated Press, Bloomberg, MLB, Rolling Stone, Conde Nast, Variety, the NFL and hundreds of others.
“We’re thrilled to have SendtoNews integrated into our Contextual Video Marketplace,” said Richie Hyden, COO & Co-founder of IRIS.TV. “It’s great to partner with an innovative team that shares a mission of enabling the world’s leading publishers and brands to maximize the value of video in a cookieless world.”
“Working with IRIS.TV will allow us to offer brands and agencies the best contextually relevant video experience,” added Matthew Watson, CEO of SendtoNews. “We are excited for the value this partnership will bring to brands, and, concomitantly, our publishers.”