Research: Brits want to keep home-working

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Flexible, remote working means many office workers are unlikely to heed calls for a return to the office, with new research from multiplay telco O2 revealing that almost half (45 per cent) of Brits believe lockdown will change their company’s approach to flexible working long-term.

Commuting tops the reasons why people like working flexibly – with a third of employees (30 per cent) wanting to reduce the cost of their commute by working from home, 23 per cent choosing to work flexibly as they find travelling to the office a waste of time and 17 per cent working flexibly because they find commuting stressful, all of which could spell the end of the daily commute.

Research from O2 Business, in partnership with ICM, YouGov and Cenex, has shown that the ability to work flexibly is seen as ever more important to employees as a result of the Covid-19 pandemic, accelerating existing trends for flexible working and placing greater demands on business to change.

Aside from income, flexible working currently ranks as the most important workplace benefit employees consider when looking for a new role – on average it was ranked twice as important as pension, holiday and bonuses.

There are also considerable benefits to the environment as a result of any changes in commuting habits, as it could accelerate plans to cut transport emissions and curb air pollution as workers cut down on commuting.

O2’s research showed that if UK workers (who can work remotely) choose to work from home twice a week, the UK would see an annual 14.3 megatonne CO2e decrease in greenhouse gas emissions from travel – more than the total emissions for Northern Ireland.

This chimes with the priorities of employees as nearly half (46 per cent) of UK workers are concerned about the environmental impact of their travel to and from work – which increases to over 50 per cent amongst Gen Y and Gen Z workers.

“For all the obvious negatives, the ongoing restrictions on ‘normal’ life confirm that with the right technology in place, flexible working works and employees are right to prioritise it,” commented Katy Liddell, Director of Business Sales & Service at O2. “In the 2020s, there is simply no need to be in the office every day of the week.”

“It has become increasingly clear that many businesses can operate without the need for often unnecessary travel, with a significant positive impact on the environment possible with a comparatively small change. Connectivity should be at the heart of our economy as we rebuild from the pandemic – keeping businesses connected and helping to reduce our negative impact on the environment.”

“As this latest research shows, there is an increasing appetite to adopt new ways of working including more opportunities for flexible working which have the potential to help many companies lower their carbon impact,” added Andie Stephens, Associate Director at Carbon Trust. “Re-imagining working patterns and behaviour in the coming months and years provides a real opportunity to accelerate decarbonisation and promote green growth. The Carbon Trust has worked with O2 for over 10 years on its carbon reduction strategy and looks forward to continuing our work together to help deliver a net zero future.”

Not only are UK workers conscious about the environmental impact of business travel and commuting, the research reveals that over three quarters (77 per cent) think it is very important that a business is environmentally conscious when they are considering a new role. This figure rises to 82 per cent of the Gen Z workforce, demonstrating how UK businesses which prioritise and care for the environment are more likely to attract the next generation of talent.

O2 is aiming to be the first major UK network to become net zero carbon by 2025, giving UK consumers and businesses a mobile network where calls, texts and data are powered by cleaner, greener energy.


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