Apple launches Apple Music TV
October 20, 2020
By Nik Roseveare
Apple has launched Apple Music TV, a free channel offering a livestream of music videos 24 hours a days, that will also include “exclusive new music videos and premieres, special curated music video blocks, and live shows and events as well as chart countdowns and guests,” according to a statement in Variety.
The Apple Music TV channel is currently available to US viewers only via the Apple Music app and the Apple TV app.
The channel will celebrate the upcoming release of Bruce Springsteens’s Letter to You album with an “all day Bruce takeover” on October 22nd, featuring music-video blocks of The Boss’s most popular videos, an interview with Zane Lowe, and a special livestream fan event. The takeover ties in with a new Springsteen documentary that will premiere on Apple TV+.
Apple Music TV will also have two exclusive video premieres on October 23rd from Joji and Saint Jhn. The channel intends to premiere new videos every Friday.