Nordic Entertainment Group (NENT Group), the Nordic streaming company, and streaming platform Starz have announced a long-term agreement that makes NENT Group’s Viaplay streaming service the exclusive Nordic launch partner for Starz’s international premium streaming service StarzPlay.
Beginning in December, a wide selection of StarzPlay series will be available to Viaplay viewers across the Nordic region as part of their subscriptions, with the full StarzPlay service to be offered through Viaplay to all Viaplay subscribers at a later date.
Filippa Wallestam, NENT Group Chief Content Officer, commented: “Our latest ground-breaking partnership brings together two of the world’s most creative streaming storytellers. Viaplay Originals are now winning international awards while StarzPlay is home to some of the most high-impact shows in the business. We continue to innovate in order to bring Viaplay viewers even more unique experiences.”
Superna Kalle, Executive Vice President, International Digital Networks, Starz, added: “This trailblazing partnership with a leader who has demonstrated continued innovation in the industry creates an exciting opportunity for the expansion of StarzPlay into new territories on Viaplay that allows us to continue our quest to offer the best of global SVoD to viewers around the world.”
This partnership marks the expansion of StarzPlay into 55 countries across Europe, Latin America, Asia and MENA. NENT Group has ambitious expansion plans for Viaplay over the coming years and is in discussions with Starz about extending this partnership to additional markets.