Food Network Kitchen announces Just Ask the Baker series on Tastemade
November 17, 2020
Food Network Kitchen, the cooking ecosystem featuring interactive live and on-demand classes, announces the launch of Just Ask the Baker, a new series from Tastemade, a modern media company that creates award-winning original programming in the categories of Food, Travel, and Home & Design.
Hosted by actor, author, comedian, and entrepreneur, Meghan Rienks, Just Ask the Baker is the first baking show to incorporate advice and commentary in response to questions sent in by viewers. Each 30-minute episode brings audiences one step closer to mastering show-stopping cakes and desserts, while pondering some of life’s most challenging subjects, including love, career, friendships, money, and more. Part baking show, part advice column, Just Ask the Baker will bring audiences tons of fun and laughter.
“We are so excited to introduce our Food Network Kitchen users to Meghan Rienks with Just Ask the Baker,” said Debra Puchalla, SVP, Digital Programming and Video at Food Network. “Heading into the holiday season, we know this will bring joy to people’s kitchens and laughter to their homes, all while sparking ideas for delicious desserts for all to enjoy.”
The first five episodes of the 10-episode original series are currently available on the Food Network Kitchen app; the additional five episodes will become available in December.
“Discovery is a long-time partner of Tastemade, so this is a natural continuation of our strategic partnership, which we could not be more excited about,” says Larry Fitzgibbon, Co-Founder & CEO of Tastemade. “This project leverages multiple parts of our business working together – the creation and production of a new series, licensed original content, and marketing & advertising of the content living on the Food Network Kitchen app. We’re thrilled to work with a partner that recognizes and leverages everything that’s unique about us as a company in order to capture a younger, millennial and gen-z audience.”