Spain: Orange, DAZN air Premier League in bars & cafes
November 24, 2020
Orange has signed an agreement with DAZN to make the new linear channel DAZN fútbol available in its television offer for venues, such as bars, cafes and restaurants. DAZN fútbol will broadcast live and exclusive coverage of the Premier League in Spain.
This is the first commercial premises deal closed by DAZN in Spain, which allows it to extend the sport viewing experience into the out of home market for the first time in the country, as part of the company´s strategy to make sport more accessible for fans.
Under the new agreement, Orange will add DAZN’s coverage of the 2020-21 Premier League season to an already wide range of entertainment, offering a better value proposition to business owners subscribing to any of the Love products, as well as to the television package ‘Orange TV Bares’.
Through this deal, Orange becomes the first operator to offer the Premier League for businesses in Spain.
Angelica Sánchez Plaza, SME&SoHo Business Director in Orange Spain, commented: “Thanks to this agreement with DAZN, Orange once again stands out in the Spanish telecom market, offering added value to owners of bars and cafes, which, at such difficult time for the sector, have an even richer entertainment offer thanks to Orange, to attract customers to their establishments’.
Paul Sexton-Chadwick, SVP, Global Commercial Propositions, DAZN Group, added: “As DAZN continues to roll out around the world, the launch of our commercial premises offering in Spain is a key part of our strategy to extend the DAZN viewing experience to the out of home market. By forming these partnerships and investing now, we’re creating affordable products and services that businesses can use to attract more people into their venues and bring people back to hospitality as the sector recovers.”