Data: Record viewership for Mandalorian s2 finale
December 22, 2020
Some 1.1 million US households streamed The Mandalorian finale on its launch date, according to Samba TV. That was the largest premier-day viewership of any episode this season, drawing 100,000 more households than the previous high, which was episode 6th on December 4th.
In the UK, 300,000 households watched the second season of The Mandalorian on Disney+, with the season finale by far the largest single viewership, with 100,000 UK households tuning in.
To date, 3 million US households have watched at least 5 minutes of at least 1 episode of the Star Wars spin-off show this season.
Samba TV’s research also found that more affluent US households and households with white people in them (+9 per cent) over-indexed for the season finale, with respect to the country overall. And of the top 25 DMAs, Portland (+56 per cent), Seattle (+44 per cent), and Cleveland (+43 per cent) over-indexed the most compared to the US overall.
In the UK, for the finale the South West (+20 per cent), Wales (+20 per cent), South East (+19 per cent), and Scotland (+17 per cent) had the highest viewership rates compared to the UK overall.