Advanced Television

Samba TV

Samba TV, MiQ commercial agreement

Samba TV, a provider of TV technology for audience data and omniscreen measurement, and MiQ, the programmatic media partner, have announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s TV data and measurement capabilities. Upon closure of the greement, Samba TV will transition its US managed media services business to […]

January 13, 2023

Samba TV, TCL Smart TV partnership

TV technology and content analytics provider Samba TV has entered into a new multi-year research and development (R&D) venture with consumer electronics specialist TCL. The partnership will lead to the development and deployment of advanced artificial intelligence (AI) and content analytics to TCL TVs and make features of Samba AI, a suite of advanced AI […]

January 6, 2023

Samba TV acquires Disruptel

Samba TV, a provider of television technology and omniscreen advertising and analytics globally, has acquired Disruptel, a startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences. Samba TV says that integrating Disruptel’s capabilities within its existing Samba AI technology infrastructure will help enable the […]

November 9, 2022

Samba TV data for HMG North America

Havas Media Group (HMG) North America and Samba TV are partnering to integrate Samba TV’s OTT and linear television viewing data into Converged, HMG’s proprietary audience and data management platform. With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s TV and gaming viewership data. Samba […]

October 26, 2022

Survey: Under half of US voters have traditional TV

Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

October 13, 2022

Samba TV partners with Relo Metrics

Samba TV, a global provider of television technology and omniscreen advertising and analytics, has partnered with Relo Metrics, the sports sponsorship intelligence platform, to provide brands, sports teams, and agencies new insight into sponsorship effectiveness across linear television. Leveraging Samba TV’s proprietary ACR technology and smart TV viewership data, Relo Metrics customers will now be […]

September 2, 2022

Report: 95% linear TV ad impressions reach only half of US

Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]

August 19, 2022

Samba TV enters Spanish market with Smartclip

Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]

August 11, 2022

Frost & Sullivan names Samba TV #1 provider of TV data capabilities

As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and […]

June 21, 2022

Samba TV expands UK operations

Samba TV, a global player in omniscreen advertising and analytics, has announced the significant expansion of its operations following a year of substantial growth in the UK and Europe. In the UK, Samba TV delivered significant year-over-year revenue growth of more than 70 per cent in 2021 and expanded its UK headquarters operation staffing by […]

May 18, 2022