Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]

ZDF, the German public-service  broadcaster, is now using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo. Smartclip is the adtech development unit of RTL Group. The completely anonymised measurement from smartclip enables ZDF to determine usage data, […]

smartclip, RTL Group’s adtech development unit and provider of adtech solutions across Europe, has announced a number of senior leadership changes. Gloria Eichler has been promoted to the newly created C-level position of Chief Product Officer (CPO). Additionally, three new Vice President (VP) roles have been created — Mirjam Naves takes the role of VP […]

RTL Group has reached an agreement on the sale of RTL Nederland to DPG Media, a multi-media company active in the Netherlands, Belgium and Denmark. Subject to regulatory approvals and the consultation process with the respective works councils, the all-cash transaction is expected to close around mid-2024. The total consideration on a debt- and cash-free […]

smartclip, RTL Group’s adtech development unit and provider of adtech solutions across Europe, and IP Österreich, a provider of cross-media advertising solutions in Austria, are expanding their partnership to jointly advance digital cross-platform advertising for the Austrian market. Advertising sales house IP Österreich has recently migrated to smartclip’s full adtech stack to empower its total […]

smartclip, RTL Group’s adtech development unit and a provider of adtech solutions, has unveiled a new brand identity and website. smartclip says the new look “reflects smartclip’s evolution into a company purely focused on developing advertising technology and emphasises its partner-driven approach to providing cutting-edge, privacy-first adtech solutions to European media owners”. Over the past […]

smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the technical implementation of programmatic buying for TV spots within the linear TV ad break. The new feature can replace the full ad break or single spots via Addressable TV, based on the European-wide […]

Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]

RTL Group’s new international advertising vendor has announced its new company name: RTL AdAlliance. The combination of RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses aim to establish one strong and unified powerhouse for the international media sales business leveraging the RTL brand. The new company will closely collaborate with RTL Groups’ tech […]