Insight TV, the millennial-focused global channel and content producer, has signed an agreement to broadcast the inaugural season of Extreme E, the electric off-road racing championship.
Broadcasting across Insight TV’s linear and digital networks from April, Extreme E will visit five remote locations highlighting a variety of environmental issues including desertification, rising sea levels, glacial retreat, deforestation and Arctic ice melt. The series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change.
The first X Prix will take place in the deserts of Saudi Arabia on April 3rd and 4th. Some of the biggest names in motorsport have founded teams including Formula One World Champions Lewis Hamilton and Nico Rosberg, with teams X44 and Rosberg X Racing respectively. Fellow Formula One star Jenson Button has not only founded a team – JBXE – but will also be behind the wheel.
Arun Maljaars, Insight TV’s Vice President of Content and Channels, said: “Extreme E resonates with our millennial and Gen Z audiences on multiple levels, from addressing climate change and its effect on ecosystems world-over, to showcasing the performance of all-electric SUVs in extreme and thrilling conditions. We can’t wait to broadcast this fantastic race series to our viewers around the world.”
Ali Russell, Chief Marketing Officer at Extreme E, added: “I am delighted to welcome Insight TV, the go-to platform for story-driven millennial audiences, as broadcast partner to Extreme E. Extreme E is an exciting new motorsport, unlike any other, showcasing electric racing, adventure and environmental issues in some of the most challenging environments on the planet. As well as the live racing, we are producing behind the scenes programming which delves deeper into the championship and its wider purposes concerning electrification, environment and equality. We are driven by making a real difference to the environment and the communities we visit and we can’t wait to give Insight TV viewers a front row seat to all the action.”