ESPN’s Sunday Night Baseball viewership up 38%
April 28, 2021
Through four games, ESPN’s Sunday Night Baseball is averaging 1,709,000 viewers in the US, up 38 per cent compared to the 2020 season average and up seven per cent from the 2019 season average, according to Nielsen.
Additionally, ESPN’s Sunday Night Baseball is up double-digits in every key demo, including up 21 per cent in People 12-17, 63 per cent in People 18-34, 56 per cent in People 18-49, 52 per cent in People 25-54, 34 per cent in Women 18+ and 52 per cent in Women 18-49.
The April 25th edition of Sunday Night Baseball, featuring a thrilling game between the defending World Series Champion Los Angeles Dodgers and the San Diego Padres, generated 2,010,000 viewers across ESPN and ESPN2, up 63 per cent from the 2020 season average and up 26 per cent from the 2019 season average.
Sunday’s telecasts delivered a 9.9 rating in the San Diego market, making it the highest-rated regular-season MLB game on ESPN in the market since April 11th 2004 (12.2 rating for Padres vs. San Francisco Giants). In the Los Angeles market, Sunday Night Baseball averaged a 4.7 local rating.
Sunday Night Baseball Presented by Taco Bell continues on May 2nd when the Philadelphia Phillies host the New York Mets.