Advanced Television

MLB

Apple TV+ launching on Prime Video US

Apple TV+ will be available via Prime Video in the US later this October as an add-on subscription for $9.99 per month. Prime members who subscribe to Apple TV+ via Prime Video will have access to premium entertainment including Severance, Slow Horses, Ted Lasso, The Morning Show, Presumed Innocent, Shrinking, Hijack, Loot, Palm Royale, as […]

October 10, 2024

Comcast Advertising hires MLB’s Weisenthal

Comcast Advertising, the advertising division of Comcast, has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, […]

September 19, 2024

Roku launching Roku Sports Channel

Roku has unveiled Roku Sports Channel – a new FAST channel, launching in the US on August 12th – that brings all of Roku’s sports content into a dedicated experience for sports fans. Roku Sports Channel will feature a range of popular sports programming that Roku owns and licenses. Featured content will include live Major […]

August 7, 2024

Roku lands MLB Sunday Leadoff rights

Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]

May 14, 2024

Samsung TV Plus adds MLB, PGA, F1, MMA channels

At the IAB NewFronts 2024, Samsung Ads, the advanced advertising division of Samsung Electronics, highlighted why consumers and advertisers continue to turn to Samsung. The company unveiled a new lineup of premium sports, music, family and entertainment content on its FAST service Samsung TV Plus, in addition to new tools to enable advertisers to leverage […]

April 30, 2024

ESPN’s Sunday Night MLB opener viewing up 17%

Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]

April 2, 2024

Fubo, YES Network sign carriage deal

The Yankee Entertainment and Sports (YES) Network, the US pay-TV regional sports broadcaster, and FuboTV, the sports-first live streaming platform, have reached a multi-year agreement by which Fubo is launching YES in its Pro base channel plan in time for YES’ coverage of the New York Yankees’ Season Opener against the Houston Astros. “Fubo is […]

March 28, 2024

Netflix greenlights Boston Red Sox content

Netflix has announced two new projects with Major League Baseball (MLB) featuring one of the league’s most storied franchises, the Boston Red Sox.  For the first time, Netflix will follow an MLB team over the course of a full season. This docuseries will feature one of sports’ most historic teams, the Boston Red Sox, and […]

February 8, 2024

Minute Media acquires STN Video

Minute Media, the technology and sports content company, has acquired STN Video, the North American specialist sports content distribution, who holds partnerships with every major league in the US alongside an online video platform. Minute Media says the acquisition of STN  – reportedly valued at $150 million (€137.4m) – will bring additional technology capabilities, distribution […]

January 24, 2024

Amazon rescues Diamond Sports

Amazon is taking a 15 per cent stake in Diamond Sports Group that owns television networks broadcasting league sports in some of the US’s biggest markets, expanding its footprint of live games into regional networks that carry NBA, NHL and MLB games. Amazon has agreed a $115 million (€105.9m) minority investment in the largest operator […]

January 18, 2024