Advanced Television


Bleacher Report sports tier to launch on Max in US

Max and Warner Bros Discovery Sports have announced a Bleacher Report (B/R) Sports Add-On tier coming to Max starting October 5th.  The Bleacher Report Sports Add-On package will deliver a full slate of premium live sports, including MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, The Match, Emmy Award-winning studio shows such […]

September 20, 2023

Datapath, Watchfire help Houston Astros knock it out the park

Datapath, a specialist in video processing and control room solutions, has announced its VSN video wall controller series has been selected by Watchfire – a provider of premium LED displays – to power a digital ‘halo ring’ inside the new team store for Major League Baseball’s Houston Astros. Located on the site of the Texan […]

August 16, 2023

Supponor appoints Lawrence as Business Development Executive

Supponor, a technology provider in virtual advertising for sports, has announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive. Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new […]

July 6, 2023

Fubo, Boston Red Sox partnership

FuboTV, the US sports-first live TV streaming platform, is now partner of the Boston Red Sox through the 2023 season. The deal marks Fubo’s first partnership with a Major League Baseball team. The multi-faceted partnership includes the launch of Fubo branding and hospitality opportunities at Fenway Park as well as fan engagement both at the […]

May 2, 2023

Peacock on Meta Quest

Peacock is now available on Meta Quest 2 and Meta Quest Pro in the US and certain US territories, marking the first time the streaming service is available on a virtual reality (VR) headset. Users can sign up to watch thousands of movies, TV shows, MLB, WWE, Premier League and NFL games, and other sports […]

April 14, 2023By Nik Roseveare

New York Yankees games on Prime Video in NY State

Amazon has announced that 20 New York Yankees regular season games will stream exclusively on Prime Video this season, available at no additional cost to Prime members in the Yankees’ home-team footprint of New York State, Connecticut, north and central New Jersey and northeast Pennsylvania.  The first exclusive New York Yankees game on Prime Video is […]

March 28, 2023

Report: Live sports rights costs still rising

The world’s top 15 sports leagues will benefit from still-rising costs worth $66.9 billion (€62.1bn) in global media rights by 2028, and $88 billion by 2033, according to a report from Rethink Research. More so than any other content vertical, live sports seems to be the definitive means by which our industry values a video […]

March 22, 2023By Chris Forrester

MLB, Zoom communications partnership

Major League Baseball (MLB) and collaboration platform Zoom have struck what they say is a first-of-its-kind partnership for the league, aimed to enhance MLB games and the fan viewership experience. As the new Official Unified Communications Platform of MLB, Zoom Contact Center and the Zoom platform technology will power new elements of Major League games and […]

March 17, 2023

Reggie premieres exclusively on Prime Video in March

Reggie, an intimate and revealing new documentary that examines the career and legacy of Major League Baseball Hall of Famer and activist Reggie Jackson, will premiere March 24th exclusively on Prime Video in more than 240 countries and territories worldwide. Reggie is the definitive, firsthand account of five-time World Series Champion, beloved New York icon, […]

February 15, 2023

Analysis: Live sports less of a key subs driver

According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]

November 1, 2022