Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]
At the IAB NewFronts 2024, Samsung Ads, the advanced advertising division of Samsung Electronics, highlighted why consumers and advertisers continue to turn to Samsung. The company unveiled a new lineup of premium sports, music, family and entertainment content on its FAST service Samsung TV Plus, in addition to new tools to enable advertisers to leverage […]
Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]
The Yankee Entertainment and Sports (YES) Network, the US pay-TV regional sports broadcaster, and FuboTV, the sports-first live streaming platform, have reached a multi-year agreement by which Fubo is launching YES in its Pro base channel plan in time for YES’ coverage of the New York Yankees’ Season Opener against the Houston Astros. “Fubo is […]
Netflix has announced two new projects with Major League Baseball (MLB) featuring one of the league’s most storied franchises, the Boston Red Sox. For the first time, Netflix will follow an MLB team over the course of a full season. This docuseries will feature one of sports’ most historic teams, the Boston Red Sox, and […]
Minute Media, the technology and sports content company, has acquired STN Video, the North American specialist sports content distribution, who holds partnerships with every major league in the US alongside an online video platform. Minute Media says the acquisition of STN – reportedly valued at $150 million (€137.4m) – will bring additional technology capabilities, distribution […]
Amazon is taking a 15 per cent stake in Diamond Sports Group that owns television networks broadcasting league sports in some of the US’s biggest markets, expanding its footprint of live games into regional networks that carry NBA, NHL and MLB games. Amazon has agreed a $115 million (€105.9m) minority investment in the largest operator […]
Max and Warner Bros Discovery Sports have announced a Bleacher Report (B/R) Sports Add-On tier coming to Max starting October 5th. The Bleacher Report Sports Add-On package will deliver a full slate of premium live sports, including MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, The Match, Emmy Award-winning studio shows such […]
Datapath, a specialist in video processing and control room solutions, has announced its VSN video wall controller series has been selected by Watchfire – a provider of premium LED displays – to power a digital ‘halo ring’ inside the new team store for Major League Baseball’s Houston Astros. Located on the site of the Texan […]
Supponor, a technology provider in virtual advertising for sports, has announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive. Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new […]