Advanced Television


ESPN’s Sunday Night MLB opener viewing up 17%

Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]

April 2, 2024

Fubo, YES Network sign carriage deal

The Yankee Entertainment and Sports (YES) Network, the US pay-TV regional sports broadcaster, and FuboTV, the sports-first live streaming platform, have reached a multi-year agreement by which Fubo is launching YES in its Pro base channel plan in time for YES’ coverage of the New York Yankees’ Season Opener against the Houston Astros. “Fubo is […]

March 28, 2024

Netflix greenlights Boston Red Sox content

Netflix has announced two new projects with Major League Baseball (MLB) featuring one of the league’s most storied franchises, the Boston Red Sox.  For the first time, Netflix will follow an MLB team over the course of a full season. This docuseries will feature one of sports’ most historic teams, the Boston Red Sox, and […]

February 8, 2024

Minute Media acquires STN Video

Minute Media, the technology and sports content company, has acquired STN Video, the North American specialist sports content distribution, who holds partnerships with every major league in the US alongside an online video platform. Minute Media says the acquisition of STN  – reportedly valued at $150 million (€137.4m) – will bring additional technology capabilities, distribution […]

January 24, 2024

Amazon rescues Diamond Sports

Amazon is taking a 15 per cent stake in Diamond Sports Group that owns television networks broadcasting league sports in some of the US’s biggest markets, expanding its footprint of live games into regional networks that carry NBA, NHL and MLB games. Amazon has agreed a $115 million (€105.9m) minority investment in the largest operator […]

January 18, 2024

Bleacher Report sports tier to launch on Max in US

Max and Warner Bros Discovery Sports have announced a Bleacher Report (B/R) Sports Add-On tier coming to Max starting October 5th.  The Bleacher Report Sports Add-On package will deliver a full slate of premium live sports, including MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, The Match, Emmy Award-winning studio shows such […]

September 20, 2023

Datapath, Watchfire help Houston Astros knock it out the park

Datapath, a specialist in video processing and control room solutions, has announced its VSN video wall controller series has been selected by Watchfire – a provider of premium LED displays – to power a digital ‘halo ring’ inside the new team store for Major League Baseball’s Houston Astros. Located on the site of the Texan […]

August 16, 2023

Supponor appoints Lawrence as Business Development Executive

Supponor, a technology provider in virtual advertising for sports, has announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive. Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new […]

July 6, 2023

Fubo, Boston Red Sox partnership

FuboTV, the US sports-first live TV streaming platform, is now partner of the Boston Red Sox through the 2023 season. The deal marks Fubo’s first partnership with a Major League Baseball team. The multi-faceted partnership includes the launch of Fubo branding and hospitality opportunities at Fenway Park as well as fan engagement both at the […]

May 2, 2023

Peacock on Meta Quest

Peacock is now available on Meta Quest 2 and Meta Quest Pro in the US and certain US territories, marking the first time the streaming service is available on a virtual reality (VR) headset. Users can sign up to watch thousands of movies, TV shows, MLB, WWE, Premier League and NFL games, and other sports […]

April 14, 2023By Nik Roseveare