Advanced Television


Pegasus World Cup to air in 135+ territories

The Pegasus World Cup presented by Baccarat (G1) on January 28th will reach over 135 territories through broadcast distribution courtesy of HBA Media. Held in Miami, the first major flat event of 2023 has attracted legendary jockey Frankie Dettori, who will ride in the feature race for his final time as he starts his international ‘swansong’ […]

January 25, 2023By Nik Roseveare

Disney delivers its most-watched NFL Playoff since 1999

The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

January 18, 2023

Data: World Cup boosts streaming app installs

Mobile marketing analytics platform, Adjust, and app intelligence provider, Apptopia, have released data on streaming app installs, sessions and session lengths pertaining to FIFA World Cup. Key insights include: Streaming app installs spiked globally during opening day. The start of the FIFA World Cup took place on November 20th and it was one of the […]

December 6, 2022

ESPN: F1 2022 season sets US viewership records

The 2022 Formula 1 World Championship season has ended as the most-viewed ever on US television, beating a record that was set just last season. The season averaged 1.21 million viewers per race across ESPN, ESPN2 and ABC, a 28 per cent increase over the previous US television record of 949,000 average viewers that was […]

November 24, 2022

Bahrain horserace televised in 165 countries

The £600,000 Bahrain International Trophy will be available to watch in 165 countries on November 18th – with the Kingdom’s showpiece race attracting record television interest. Racecourse Media Group (RMG) and HBA Media (HBA), two of the leading horseracing media rights companies, working with the Bahrain Turf Club, have delivered the coverage, with 20 networks […]

November 16, 2022

Disney+ adds 12m subs; spend weighs on profit

The Walt Disney Company has reported earnings for its fourth quarter and fiscal year ended October 1st 2022. The Disney+ streaming service now has 164.2 million global subscribers, an increase of 12.1 million on Q3. However, Disney warned executives in a conference call that growth is expected to slow in the fiscal first quarter. Across […]

November 9, 2022

HBA Media distributes Melbourne Cup and Breeders’ Cup worldwide

This week sees two prestigious international horseracing events – the Lexus Melbourne Cup and the Breeders’ Cup – attract a widespread global audience courtesy of specialist distributors HBA Media. The Lexus Melbourne Cup, which took place in the early hours of November 1st, entered its 162nd year with 20 broadcasters showcasing the event live in […]

November 1, 2022

ESPN sells X Games stake

ESPN has sold a majority interest in X Games, the global action sports franchise it founded in 1995 that made household names of skateboarders, snowboarders, BMX riders and freestyle motocross athletes. As part of a multiyear agreement, MSP Sports Capital, a New York City-based private equity firm with investments in McLaren Racing Limited and four […]

October 26, 2022

Disney races to extended F1 deal

In the midst of what is on track to be a record-breaking season of viewership, the Walt Disney Company, ESPN and Formula 1 have extended their relationship with a new, multi-year contract that will keep F1 races on ESPN Networks in the US through the 2025 season. The renewal was announced at the F1 Aramco […]

October 24, 2022By Colin Mann

Activist backs off ESPN sale

Activist investor Dan Loeb seems to be backing off his call for Disney to spin-off ESPN. Loeb’s Third Point hedge fund bought a $1 billion stake in Disney this summer, and called for ESPN to be spun off to reduce Disney’s debt. Now The Walk Disney Company CEO Bon Chapek has told Disney’s InHhouse Con: […]

September 12, 2022