Advanced Television

Distributor watermarking from PallyCon

June 29, 2021

By Colin Mann

Multi DRM and content protection service provider PallyCon has launched what it describes as a robust distributor watermarking to deter and combat premium content leaks in the distribution process.

Approved and audit-passed, the solution protects the pre-release assets of original content owners, broadcasters, post-production houses and content aggregators by securing video content from proxy deliveries and leaks at every step during the post-production workflows.

Offering both visible and invisible watermarking options, it protects content creators, studios and content owners from potential leaks by applying distributor watermarking, enabling them to trace the point of leak back to the particular department or third party responsible for leaking the content.

“PallyCon’s robust distribution watermarking is an evolution in the fight against pre-release leaks, ensuring a high degree of traceability which traditional content protection lacked,” advises James Ahn, Founder & CEO of PallyCon parent company INKA ENTWORKS. “With the magnitude of the content generated, streamed and downloaded every day, the risk of proxy deliveries are prevalent. Our solution addresses the situation by inserting a secured layer of protection that pinpoints potential sources of breach and ensures the safety of premium video assets.”

PallyCon’s distributor watermarking for B2B streaming allocates a unique identification to each copy designated to different content aggregators and OTT platforms and matches it with the leaked video asset. The solution is resilient against various attacks such as compression recording, collusion and re-encoding etc., showing a solid deterrent against leaking.

The solution supports mezzanine file formats (such as ProRes and XDCAM) and interfaces easily with third-party workflow management.

The distributor watermarking service is a premium addition to the suite of PallyCon content protection, warehousing and forensic watermarking technologies designed to secure and guard apps and developers against various breaches and content piracy.

Categories: Articles, CA/DRM, Content, OTT, OTT, Piracy, Rights

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