Roku Original The Demi Lovato Show to premiere on July 30
June 29, 2021
Roku has announced ‘The Demi Lovato Show’ will premiere on The Roku Channel on July 30. As more than just a talk show, superstar Demi Lovato and an incredible lineup of celebrity guests and experts address some of today’s edgiest social topics in frank and honest discussions. The new show will be the first of more than a dozen Roku Originals programs to premiere for the first time anywhere on The Roku Channel.
Each 10-minute episode of ‘The Demi Lovato Show’ will feature a special guest and will cover topics including activism, feminism, gender identity, sex and body positivity, mental health, and even interplanetary visitors. Episode guests will be announced at a later date.
“Some conversations can be difficult, but I’ve never been one to shy away from speaking candidly about things,” said Demi Lovato. “We wanted to create a space that normalizes living your own truth – where people can speak, engage and more importantly, learn, together. There’s something therapeutic about having raw discussions that people can relate to and with ‘The Demi Lovato Show’ no topics are off limits and opinions are welcome. I’m so excited for people to see how these conversations unfold on The Roku Channel.”
“Demi Lovato is a voice of a generation and we’re beyond excited to elevate their voice with new audiences,” said Brian Tannenbaum, Roku’s Head of Original Alternative Programming. “With such a singular talent at the forefront of ‘The Demi Lovato Show,’ there’s never been a better time to have honest, frank discussions in a fun, approachable and unfiltered format. We’re thrilled to be able to share these conversations with the millions of engaged streamers on The Roku Channel.”
Produced by GoodStory Entertainment and SB Projects, ‘The Demi Lovato Show’ is executive produced by Demi Lovato, Scooter Braun, JD Roth, Adam Greener, Alison Kaye, Scott Manson, Todd Yasui, and Sara Hansemann. The series is directed by Hannah Lux Davis.
Roku recently performance updates relating to Roku Originals in the first two weeks following its May launch. The Roku Channel has seen record growth this year, reaching U.S. households with an estimated 70 million people in Q1 2021. Roku expects to release an additional 45 Roku Originals this year to complement The Roku Channel’s expansive library of 40,000+ free movies and television programs and 190+ live linear channels already offered to viewers.
Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. The Roku Channel licenses and distributes content from more than 175 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K.