Advanced Television

GeoGuard protects SHIFT72 high-value content

July 15, 2021

By Colin Mann

Fraud prevention and cybersecurity solutions specialist GeoComply has confirmed that streaming platform SHIFT72 has integrated the GeoGuard VPN and proxy detection solution better to protect its customers’ high-value, territorially-restricted content from geolocation fraud and geo-piracy.

GeoGuard is Hollywood studio-approved and third-party tested to be 99.6 per cent effective in detecting the most popular VPNs. Recent important enhancements to GeoGuard include the ability to detect even the most sophisticated spoofing methods such as hijacked residential IPs, Proxy-Over-VPN attacks and the use of IPv6 addresses to mask a viewer’s true location.

“The worst possible time that piracy can occur is when content is in the pre-release or early distribution stage, which exactly describes our customer base,” advises Simon Crutchley, VP of Content and Acquisitions at SHIFT72, whose platform is used by film festivals, cinemas and film distributors worldwide. “The rapid acceleration of premium Video On Demand and the massive interest from film festivals who were forced online, has driven an increase in rights holders’ security requirements. We chose GeoGuard as it is the industry standard for VPN and proxy detection and ensures our customer’s content is protected from territorial leakage and geolocation fraud.”

“SHIFT72’s focus on early release, super premium content makes it imperative they’re utilising the industry’s best solutions in their content protection tech stack,” asserts James Clark, Director of Global Sales at GeoComply. “SHIFT72’s customers expect the highest level of compliance in regards to geo-restrictions and by deploying GeoGuard, media rights holders can trust SHIFT72 to meet their stringent content protection requirements.”

GeoGuard is used by the top streaming video platforms, OTT broadcasters and sports leagues worldwide to protect against geo-piracy and geolocation fraud caused by the use of VPNs and DNS proxies to circumvent geographical restrictions on content.

Categories: Articles, CA/DRM, Content, OTT, OTT, Piracy, Rights

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