SUV race series, Extreme E, has announced its latest broadcast agreement with Portugal’s Sport TV.
Lisbon-based Sport TV is televising all of Extreme E’s X Prix plus race highlights, on its linear channels in both English and Portuguese. In addition, the championship’s race action is streaming live on Sport TV’s digital platform.
As well as its sporting coverage in Portugal, Sport TV’s broadcast reach also extends to regions in Africa including Angola, Mozambique, Guinea-Bissau, Cape Verde, São Tomé, Principe and Equatorial Guinea where Portuguese is the official language.
Like many countries, Portugal is under pressure to drastically reduce harmful carbon emissions as part of its agreement with the European Commission. One of the ways in which it has done this, is by increasing access to electric-powered public transport – a move that has already helped to dramatically lessen CO2 levels overall, predominately in more urban areas. Extreme E, via its top tier broadcast package, aims to showcase electrification and performance whilst raising awareness, inspiring action and highlighting the impact of climate change. By focussing on the environment through racing it encourages consumers to consider electric transport, to reduce their own carbon footprint and help slow down the climate emergency.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to be joining Sport TV’s existing and wide-ranging sporting line up in Portugal along with the Portuguese-speaking regions within Africa. Extreme E’s mission to race without trace whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with Sport TV not only provides viewers in Portugal and its African regions with a thrilling and innovative motorsport championship, but also helps convey the benefits of electrification through our brilliant and entertaining broadcast package.”