NBCUniversal and Sky unveiled Co-Lab with NBCUniversal + Sky, a new global consultancy and research arm centred around culture.
Comcast, NBCUniversal and Sky sit at the intersection of media and technology. Now, the company is evolving its relationship with marketers around the world, collaborating at the earliest stages of the investment process and expanding its role as a strategic partner throughout the purchase cycle.
With Co-Lab, global brands and agencies can leverage the cultural trends gleaned from the almost 700 million individuals a month who engage with One Platform, paired with the creative insights, resources and strategy to transform that knowledge into action. Co-Lab taps into minds from across both NBCUniversal and Sky, from Creative Partnerships to Measurement & Impact to Global Partnerships, to develop plans that brands can execute across One Platform and beyond.
“From ONE21 to the Upfront, we are opening up more doors to our partners, deepening our relationships with them, and providing unprecedented access to the incredible insights and talent who comprise the NBCUniversal and Sky family,” said KC Sullivan, President and Managing Director, Global Advertising & Partnerships, NBCUniversal. “With Co-Lab, we’re creating another entry point for marketers to access NBCUniversal and Sky’s vast platform of capabilities, with an eye toward developing bespoke strategies for global brands seeking local resonance with audiences around the world.”
At launch, Co-Lab consists of two distinct, complementary efforts: