Advanced Television

Redge Media compliant with IAB TCF 2.0

July 30, 2021

Redge Media, the comprehensive technology platform for building online TV, has been verified as compliant with IAB standards for EU GDPR regulations. The platform implements Transparency & Consent Framework (TCF 2.0) guidelines and acts as Consent Management Platform (CMP). The IAB Framework assures transparency and greater control over personal data within AVOD / FAST services.

Redge Media enables AVOD (Advertisement Video On Demand) / FAST (Free Ad-supported Streaming TV) service providers to collect marketing consents. Consumers can decide the level of consent and choose the ad networks which will process the information and serve personalized advertisement. Redge Media acts also as a Consent Management Platform where the information is registered and stored. As such Redge Media is the end-to-end GDPR solution for video services monetized by advertising. Its compliance with IAB TCF 2.0 assures compliance with EU GDPR regulations.

Next to IAB TCF 2.0 compliance Redge Media platform features integrations with ad servers based on industry standard VAST protocol. Also Redge Media provides SSAI capabilities for fraudless ad delivery and for the maximized device coverage. DAI use case is supported. As such Redge Media platform is the end-to-end solution for AVOD / FAST service providers.

Redge Media provides the GDPR consent tool that becomes visible to the user upon the first visit. Then the user is not bothered. If the user wishes to alter the settings later on, he may easily do so from our multiscreen applications – stated Radosław Jóźwik, Multimedia Solutions Department Director.

Redge Media powers the AVOD operations of TVN Discovery and TV3 Play – the AVOD service of TV3 Baltics. A very special deployment is OTT WOW! of Festival Group where the regular AVOD features have been combined with the community features such as quizes or chat boards.

Redge Media platform is designed and developed by the company Redge Technologies.

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