Netflix, UNESCO partner to celebrate Indian culture

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Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage.

Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali and Holi. UNESCO seeks to encourage the identification, protection, and preservation of cultural and natural heritage around the world considered to be of outstanding value to humanity.

The short videos, to be released on UNESCO New Delhi’s Facebook, Instagram, YouTube and Twitter pages, will demonstrate how cultural history enriches people’s everyday lives by covering everything from food and traditions to languages and storytelling. The first video is available now.

In a joint statement, Eric Falt Director and UNESCO Representative to Bhutan, India, Maldives and Sri Lanka, and Monika Shergill Vice President, Content, Netflix India, said: “We hope these shorts will spark curiosity around the world about India’s cultural diversity and resonate with both kids and parents across the globe, just as [our animated series] Mighty Little Bheem has.”


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