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Report: Boomers spend over half of media time online

Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]

October 9, 2024

Sweden: Over 1m daily TikTok users

The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]

September 27, 2024

Meta unveils Orion AR glasses

Meta, owner of Facebook and Instagram, has unveiled Orion, its new AR glasses, which it says “bridges the physical and virtual worlds, putting people at the centere so they can be more present, connected and empowered in the world”. Showcased by Meta CEO Mark Zuckerberg during the company’s annual Connect conference, the Orion glasses enable […]

September 26, 2024

Channel 4 launches social series with Tourism Ireland

Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]

September 20, 2024

Research: TV no longer main source for news

Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]

September 10, 2024

Bank: “LBG most viewed publisher on Facebook”

LBG Media is a UK-based multi-channel digital entertainment business, with a massive global audience. It claims an audience reach of more than 1 billion and enjoyed 128 billion views last year thanks to its LADbible, SPORTbible, and Unilad series of sites. LBG says it is now the world’s all-time “most viewed and engaged publisher on […]

July 9, 2024By Chris Forrester

Germany: 77% use video streaming services weekly

Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being […]

June 17, 2024

Report: Meta driving growth in social video time spent

This year, for the first time, social video will account for over 10 per cent of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content, reports eMarketer. While TikTok still dominates social video, Meta’s Reels has made major gains, and […]

June 3, 2024

EC opens formal proceedings against Meta

The European Commission (EC) has opened formal proceedings to assess whether Meta, the provider of Facebook and Instagram, may have breached the Digital Services Act (DSA). Commission President, Ursula von der Leyen, commented: “This Commission has created means to protect European citizens from targeted disinformation and manipulation by third countries. If we suspect a violation […]

April 30, 2024

TMB appoints Moe as President

TMB, the community-driven entertainment company, has announced that Marty Moe has been appointed President. Moe will oversee TMB’s web, social and streaming businesses. He will be responsible for driving growth and transformation among TMB’s portfolio of brands, including Family Handyman, FailArmy, The Pet Collective, Taste of Home and Reader’s Digest. Moe has a diverse media […]

April 25, 2024