Redbox signs US promo deal with Roku

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Redbox has signed a promotional agreement with Roku to further attract multi-platform users to the Redbox streaming app.

Starting now through mid-2022, consumers in the US will receive a $5 streaming code on Roku players sold exclusively at Walmart. Consumers can then redeem these codes by downloading the Redbox app via their Roku player and the credit is immediately available to use towards movie rentals.

Through this promotion, consumers will also be able to discover Redbox’s streaming platforms, which include over 100 Free Ad Supported Streaming TV (FAST) channels and thousands of free movies through the Redbox AVoD service.

“Roku has been a great partner on this unique promotion which gives us the ability to attract a large new audience to our streaming app,” said Galen Smith, CEO, Redbox. “We’ve been rapidly expanding our free streaming services, and I know consumers will find a lot of great content to enjoy.”


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