Hawes joins Tastemade as Head of Partner Experience & Operations

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Tastemade announced that Al Hawes – an established content producer, media & marketing executive, and world class storyteller – has joined the modern media company as Head of Partner Experience & Operations.

Hawes has more than 20 years of experience in both media and branded content. In his new role, Hawes will focus on accelerating Tastmade’s advertising business via the leadership of a new, cross-functional team tasked with developing creative advertising solutions and delivering best-in-class execution and service for brand partners.

“We are delighted to welcome Al to Tastemade; he brings a breadth of knowledge and deep expertise in leading teams and operations, building partnerships, and creative storytelling across a range of industries,” said Jeff Imberman, Head of Sales and Brand Partnerships, Tastemade. “As the worlds of social, streaming, and commerce converge, Al’s experience is more relevant than ever. Our team is excited to leverage his incredible experience to develop the next generation of innovative, client-focused solutions and partnerships.”

In his previous role, Hawes oversaw Starcom USA’s content practice where he worked to bring innovative content ideas, partnerships, and activations to Starcom’s roster of clients including Lowe’s, Kellogg’s, and Beam Suntory. Previously, he held the role of Executive Director at The Content Collective, Omnicom Media Group’s entertainment and content division. Hawes has extensive experience across many notable organizations including LiquidThread, The Onion, and Fusion Media Group. Hawes’ expertise lies in the areas of technology and retail, where he has gained vast experience in everything from product placement to short-form content to developing original television series IP for global distribution.

Hawes was recently named an Adweek All-Star 2021 and was a Campaign US 2021 Media Executive of the Year nominee.


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