Cinedigm, an independent distribution company, has extended its agreement with Hallmark Channel to distribute the network’s content on TVoD and Physical.
As part of the renewal, Cinedigm and Hallmark will open up digital rental on select titles for the first time.
“Hallmark is a special studio because their content does more than just entertain, they evoke a feeling of joy and warmth with their passionate fan base,” said Yolanda Macias, Chief Content Officer and Head of Digital Sales. “With so much uncertainty in the world, they remind us of the values we all have in common: the importance of friendship, family and love. Seeing how audiences gravitate towards this content gives us a sense of pride; it’s touching to know that we can play a part in building a connection between the audience and these films by making them available to own and now rent.”
“We at Crown Media greatly value our ongoing relationship with Cinedigm, which allows us to bring our heart-warming, uplifting content to fans anywhere and everywhere, across retail and digital,” said Natalie Vandergast, Vice President Consumer Products. “We look forward to continuing this rewarding partnership in the years ahead as our content offerings and fanbase continue to grow.”