Advanced Television

Sky Sports has highest ever day of viewing

October 26, 2021

By Nik Roseveare

An average of 1.2 million viewers tuned into Sky Sports channels throughout the day on October 24th with a reach of over 8 million, delivering a record-breaking day for the pay-TV channel.

Numbers peaked at 4.5 million viewers at 5:50pm headlined by the Premier League match between Manchester United and Liverpool and the ICC Men’s T20 World Cup match between India and Pakistan. Another highlight of the day saw customers tune in for the USA Grand Prix in Austin from 8:00pm to see Max Verstappen and Lewis Hamilton continue to fight for the F1 world title.

The loaded day of live sport featured a Super Sunday double-header headlined by the aforementioned Manchester United vs Liverpool, which saw Ole Gunnar Solskjær’s Red Devils thrashed 5-0 by Jürgen Klopp’s Reds; as well as West Ham United vs Tottenham Hotspur on Sky Sports Main Event and Sky Sports Premier League, which saw The Hammers claim a 1-0 victory.

The day’s football offering also included live matches from the Scottish Premiership with St Mirren vs Rangers, and Bundesliga with FC Köln vs Bayer Leverkusen as well as a selection of EFL highlights.

Sky Sports Cricket aired the live ICC T20 Men’s World Cup starting with Sri Lanka v Bangladesh and finishing with vs India v Pakistan. Alongside this Sky Sports Mix aired the Women’s Big Bash League.

Sky Sports NFL featured the live fixtures from week 7 on Sky Sports NFL with Cincinnati Bengals vs Baltimore Ravens, Chicago Bears vs Tampa Bay Buccaneers and Indianapolis Colts vs San Francisco 49ers.

Boxing also contributed to the recordaudience numbers with coverage of the super-featherweight title fight with Fight Night International between Jamel Herring vs Shakur Stevenson from State Farm Arena in Arizona on Sky Sports Arena.

Sky Sports Managing Director, Jonathan Licht, commented: “We’re proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams. For over 30 years Sky Sports has brought viewers together for the unmissable moments only live sport can provide. It’s great to see the appeal of live sport is stronger than ever.”

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