Advanced Television

Lewis Hamilton

Sky Sports creates ultimate F1 track

To mark the start of the 2024 Formula 1 season, Sky Sports polled over 4,000 fans on their favourite straights, turns and landmarks from iconic racing locations around the globe to create the ultimate F1 track. Ahead of the season opener in Bahrain on March 2nd exclusively live on Sky Sports and streaming service NOW, […]

February 26, 2024

Proto Hologram makes Indian TV debut

For its seventh season premiere on September 3rd, Bigg Boss Telugu debuted Los Angeles-startup Proto hologram’s technology for the first time on Indian television with  host Nagarjuna beaming in to a Proto Epic hologram unit to talk to a contestant, actress Priyanka Jain (Mouna Ragam, Janaki Kalaganalede). Bigg Boss Telugu, originally produced by Endemol Shine India which is now merged with Banjiay, […]

September 5, 2023

Sky Sports launches The Greatest Show on Earth campaign

Sky Sports has launched its 2023 start of season campaign which celebrates the entertainment available on Sky Sports this year. Called ‘The Greatest Show on Earth’, the ad was shot by award-winning director Danny Kleinman and features some of the biggest names from the world of sport, including Erling Haaland, Jack Grealish, Ella Toone, Lauren […]

July 31, 2023

Lewis Hamilton launches prodco

Formula 1 drive Lewis Hamilton is launching a film and TV production company, saying he intends to help “diverse voices” and tell “impactful stories”. The production company, entitled Dawn Apollo films, is already working on two prjects: a Formula One movie set to star Brad Pitt and be helmed by Top Gun: Maverick director Joe […]

October 27, 2022

Sky, F1 extend partnership

Sky has announced a new multi-year extension of its broadcast partnership with Formula 1, cementing Sky as the official broadcaster of the sport in all Sky markets. Sky UK & Ireland will remain the exclusive home of F1 until 2029, having first entered partnership with the sport in 2012. Sky Germany and Italy will retain […]

September 30, 2022By Colin Mann

Apple lands Brad Pitt F1 movie

Apple Studios has confirmed a rights deal for the sought-after Formula One racing feature from Joseph Kosinski, Plan B Entertainment and Jerry Bruckheimer Films, starring Academy Award winner Brad Pitt. Kosinski is set to direct, and will produce the feature alongside seven-time Formula One champion Sir Lewis Hamilton, Plan B Entertainment, Jerry Bruckheimer and Chad […]

June 8, 2022

Extreme E extends DAZN deal

Electric SUV motorsport series Extreme E is renewing its partnership for Season 2 with global sports streaming platform DAZN. DAZN will air Extreme E’s events in Japan as well as its rest of world territories. This will include the live and on-demand streaming of the Championship’s five X Prix in 2022 as well as the […]

May 27, 2022By Colin Mann

Netflix orders more Formula 1: Drive to Survive

Netflix and Formula 1 have confirm that the popular docu-series, Formula 1: Drive to Survive, has been renewed for a 5th and 6th season on Netflix. The series has grown in popularity over time, with Season 4 attracting the biggest audience to date and breaking into Netflix’s weekly Top 10 in 56 countries. The new […]

May 6, 2022

F1 set for 2023 Vegas race

Liberty Media is taking its Formula 1 Grand Prix circus to Las Vegas next season. A 3.8 mile (6.12 km) spectacular circuit will be created for a 50-lap race sweeping past the neon lights of the Vegas ‘strip’ and speeds down the straits of some 212 mph (342 km/h). The race joins Miami and Austin […]

March 31, 2022By Chris Forrester

Forecast: $190m to be generated by F1 in 2022

Sponsorship remains key for the financial security of Formula 1 teams this year as 60 per cent of the teams competing boast an official title partner, says GlobalData. The data and analytics company notes that these partnerships are the most lucrative on offer and contribute the biggest sums to a team’s annual budget as a […]

March 23, 2022