Advanced Television

FC Bayern Munich extends partnership with Supponor

November 24, 2021

Supponor, a global player in virtual advertising solutions, has announced that FC Bayern Munich has signed an exclusive partnership with Supponor. The extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR. 

FC Bayern Munich joins Juventus FC and FC Barcelona, amongst others, in the properties within the Supponor partner portfolio of international top club clients. The 2020/2021 Bundesliga season, already saw Supponor’s hardware-based technology (DBRLive) deployed at selected FC Bayern’s home games at the Allianz Arena. Supponor’s pioneering software-based AIR solution, which is fully remotely operated with no personnel or specialist equipment required onsite at the Allianz Arena, will provide FC Bayern with an industrial grade broadcast platform able to deliver a wide variety of future proof virtual advertising applications, which can create additional monetisation opportunities.

“At Supponor we are extremely proud to partner with a world elite club such as FC Bayern Munich, and provide them with our latest generation technology, said Massimo Magrì, Supponor’s MD Europe & Global Head of Football.

“We are excited to extend our successful partnership, which reflects the flexibility Supponor offers when it comes to league-wide deployments or single club partnerships, driven by tailormade technical and business models, always looking for the solutions that best suit our partners” added James B Gambrell, CEO, Supponor. 

“We are delighted to be working with Supponor to forge such a strong partnership,” commented Andreas Jung, Executive Board Member, FC Bayern Munich. “The popularity of the Bundesliga and other competitions such as the Champions League have given FC Bayern Munich a truly global fanbase, and our ability to reach and activate those fans in their individual markets with virtual advertising technology has become a crucial benefit to our commercial partners.” 

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