Advanced Television


Infront media rights partnership with Bundesliga

Bundesliga International, the full subsidiary of the DFL Deutsche Fußball Liga, has appointed Infront to manage the media rights of the Bundesliga and Bundesliga 2 across a multitude of European territories. The partnership will run for four years, starting from 2025/26 until the end of the 2028/29 season. The package includes all 617 games of […]

May 28, 2024

Riedel Debuts RefCam in Bundesliga

Riedel Communications’ RefCam referee camera system made its German Bundesliga debut in a recent match between Eintracht Frankfurt and VfL Wolfsburg, marking a milestone in the evolution of sports coverage. Worn by soccer referee Daniel Schlager, the RefCam system captured an immersive, up-close perspective of the game through the eyes of the match official. This […]

March 20, 2024

Bundesliga, Setanta Sports extend rights deal

Bundesliga International and Setanta Sports have agreed to an expansion of their broadcast rights partnership, which includes the renewal of 10 Eurasian markets and the additional inclusion of three Baltic territories. Since the start of the 2015-16 season, Setanta Sports has been broadcasting the Bundesliga and Bundesliga 2 in Armenia, Azerbaijan, Georgia, Moldova, Kazakhstan, Kyrgyzstan, […]

February 19, 2024

Prime Video, NEO Studios order Thomas Müller doc

Prime Video has revealed an upcoming documentary about German international, 2014 World Cup winner and FC Bayern fan favourite Thomas Müller. With the working title Thomas Mueller, filming on the feature-length production is in full swing with the goal of following Mueller’s outstanding playing career into the later stages of his life. The feature takes […]

November 6, 2023

WSC Sports signs Sky Deutschland deal

WSC Sports has signed multi-year partnership with Sky Deutschland, that will see the media company deploy WSC Sports’ AI-driven technology across a host of premium sports properties. The collaboration between the specialist in AI-powered sports content and one of the leading entertainment providers in Germany aims to redefine the way sports fans engage with Sky […]

October 25, 2023

Bundesliga, IMG extend video partnership

Bundesliga International and IMG have extended their video archive partnership, which will see IMG continue to license the archive video content from German football’s top two leagues until the conclusion of the 2025/26 season. This new deal will build on Bundesliga and IMG’s existing partnership, where IMG retains the rights to sublicense Bundesliga and Bundesliga […]

September 6, 2023

Deutsche Telekom selects WSC Sports

Deutsche Telekom is integrating a new solution from WSC Sports, a specialist in AI-powered video highlights, to broaden the reach and engagement of its sports content. The cloud-based AI-powered solution which is being utilised by Deutsche Telekom’s TV and OTT services – MagentaTV and MagentaSport – analyses games in real-time and automatically creates highlight snippets […]

February 9, 2023

OneFootball launches TV app

OneFootball, the football media platform, has announced the launch of a connected TV app that will bring its library of video content to TV screens for the first time. OneFootball TV will allow the platform’s +100 million Monthly Active Users (MAUs) to watch OneFootball’s full suite of video content from the a number of top […]

November 4, 2022

Sport1 acquires Women’s Bundesliga

Sport1 has acquired an extensive rights package for the 2023/2024 to 2026/2027 seasons for exploitation in Germany when the media rights to the FLYERALARM Women’s Bundesliga were awarded by the German Soccer Association (Deutscher Fussball-Bund, DFB). At the core of the package are 22 live matches per season, which SPORT1 will present in primetime on […]

October 12, 2022

beIN Sports MENA renews Bundesliga rights

beIN Sports, the flagship channel of the beIN Media Group, has renewed the rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) in a three-year deal. The German top-flight returns to the beIN Sports channels this weekend with FC Bayern München travelling to FC Union Berlin on […]

August 31, 2022