Advanced Television

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Serie A, WSC Sports partner on AI highlights

Lega Serie A, the top flight football league in Italy, has announced a three-year partnership with WSC Sports, a global player in artificial intelligence (AI)-driven sports video technology, to automatically create highlights in real-time of all Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches. WSC Sports’ machine learning technology analyses actions as they happen, […]

May 9, 2022

Italy: Football TV ratings plummet

Italian Serie A football clubs lost between 20 and 50 per cent of their TV audience during the first half of the  season, compared to a year earlier. The figures come from Auditel data, published by local daily Italia Oggi. The country’s top football club, Juventus, saw its audience fall by nearly 50 per cent, […]

February 21, 2022From Branislav Pekic in Rome

Whip Watch Report: Tear Along The Dotted Line tops streaming originals in Italy

Netflix’s Italian original Tear Along the Dotted Line beat out Disney+’s Hawkeye to lead the Whip Watch Report of streaming originals among Italian viewers for the week of November 22-28. The Whip Watch Report ranks the most viewed series originating from SVoD platforms in the past week. Tear Along the Dotted Line is a new […]

December 1, 2021

FC Bayern Munich extends partnership with Supponor

Supponor, a global player in virtual advertising solutions, has announced that FC Bayern Munich has signed an exclusive partnership with Supponor. The extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR.  FC Bayern Munich joins Juventus FC and FC Barcelona, amongst others, in the […]

November 24, 2021

Italy: 4.4m pay-TV subs for Serie A football

Around 4.4 million Italians have signed up to pay-TV platforms to watch top flight football, according to Lega Serie A data published by daily Il Sole 24 Ore. Of the total, Sky Italia has 2.48 million subscriptions for its Football and Sports packages, while DAZN has 1.95 million. This compares to last year’s figures of […]

October 25, 2021From Branislav Pekic in Rome

Italy: Serie A big drop in TV viewers

The number of Italians watching Serie A football on their TV sets has dropped from an average of 6.7 million per weekend to just over 3.4 million in one year. The figures, published by Italian daily La Repubblica, relate to the first two rounds of Italy’s top football championship. However, they perhaps should not be […]

September 2, 2021From Branislav Pekic in Rome

beIN Sport scores Serie A rights in France, APAC

beIN Media Group and Serie A’s exclusive international media rights partner Infront have agreed a new deal for the broadcast of the top flight Italian football league on beIN Sports until 2024. The renewal extends the exclusive partnership between beIN Sports and Serie A in 9 territories, including France, Hong Kong, Indonesia, Thailand, Cambodia, Laos, […]

August 19, 2021

Canada: fuboTV acquires Serie A rights

fuboTV, the sports-first live TV streaming platform, has acquired the exclusive rights for Coppa Italia and the exclusive English language rights for Serie A in Canada. The two new multi-year agreements bolster fuboTV’s position as the premier football streaming platform in Canada. Terms of the deal were not disclosed. The Coppa Italia agreement includes a […]

August 19, 2021

Spain: Movistar+ extends Serie A rights

Movistar+ has extended its agreement with Serie A, the Italian top flight football league, for a further three seasons, through to 2023/24. In a press statement, Movistar+ said it has “established itself as a key ally in the sustainability of sport. Agreements with the leading national and international sports partners (UEFA, LaLiga, RFEF, ACB, NBA, […]

August 18, 2021

Mediaset expects football ad revenues to surpass €100m

Italian broadcasting group Mediaset is expecting to earn over €100 million in advertising revenues from its football coverage, reports daily Il Sole 24 Ore. During a meeting with journalists, CEO Pier Silvio Berlusconi said that the 2020 budget closed “much above expectations”, while the one for 2021 “will be excellent”. He added that “ratings are […]

July 2, 2021From Branislav Pekic in Rome