Extreme E partners with Project Everyone to raise awareness of global sustainability goals
December 1, 2021
Sport for purpose championship Extreme E has teamed up with Project Everyone, a not-for-profit creative communications agency, to raise awareness of The United Nations Sustainable Development Goals (SDGs), better known as the Global Goals.Co-founded by film writer and director Richard Curtis to drive adoption of the 17 Global Goals, Project Everyone creates advocacy campaigns, content, programmes and events – telling stories that help multiple sectors engage with the Goals and ensure greater involvement from civil society, corporations, educators, philanthropist, activists and politicians. As part of Extreme E’s commitment to raising awareness of the climate crisis, all nine teams will display the Global Goals logo on their cars in the Jurassic X Prix next month in Dorset, UK. The Global Goals logo is a wheel representing all 17 Goals, which are designed to eliminate extreme poverty, to reduce inequalities, and to combat the threat of climate change by 2030. Alejandro Agag, Founder and CEO of Extreme E, said: “We are delighted to be working together with Project Everyone, who share our view that we must take impactful steps if we are to tackle the climate crisis. Having the Global Goals wheel on every all-electric ODYSSEY 21 for the Season 1 finale is significant and symbolic – we should all work together to deliver on these Global Goals to ensure we create a sustainable future for all. “Our championship has shown that solutions are available and need to be implemented on a global scale if we are to have any chance of succeeding and saving the planet. By partnering with Project Everyone, we want to raise awareness even further and take bold action to address the urgency of climate change.” Richard Curtis, film writer, director, UN SDG Advocate, and co-founder of Project Everyone, said: “The 17 Global Goals are the definitive to-do list for our planet and the people on it. Sport has a tremendous role to play in raising awareness and inspiring us all to action and I am so thrilled that the brilliant team at Extreme E is going to be working with the Goals to highlight the crucial changes that need to happen before 2030 to fix and save our world.” The leaders of all 193 member states of the United Nations agreed on the Goals on 25 September 2015, in a ceremony at its headquarters in New York. Unlike previous UN Goals, which were intended to target action in developing countries, the SDGs are universal and apply to all countries equally. Nevertheless, these 17 Goals are an ambitious roadmap to address poverty, inequality and climate change, and every single one of us has the power to make a difference. Extreme E is supporting many of them – for example, goal five, gender equality via its gender equal racing format, a world-first in motorsport. Plus, oal nine – industry, innovation and infrastructure – by showcasing new technologies that can help accelerate the shift to clean energy. Goals 14 and 15 – life below water and life on land – through its various Legacy Programmes that leave long-lasting positive impacts in the locations in which the series races, right through to goal 13 – climate action – one of the biggest driving forces behind the championship. All 17 of the Goals are for everyone, everywhere – like Extreme E they reach the far corners of the planet, from icecaps to islands and deserts to deep oceans. As we enter the uncharted territories of our planet’s future, the Goals provide the framework to address our greatest challenges, aligned with Extreme E’s mission to inspire people, communities and governments all over the world to take action and embark on our greatest journey yet. Each Goal has a series of targets, giving all of us – from individuals and civil society to governments and businesses – a to-do list that reminds us what we need to do, to achieve this world changing plan. The annual Sustainable Development Goals Report provides an overview of the world’s implementation efforts to date, highlighting areas of progress and areas where more action needs to be taken to ensure no one is left behind. Extreme E will showcase this partnership at its Season 1 finale in Dorset, UK from 18-19 December 2021.