Outside named Ironman 70.3 broadcast partner
December 13, 2021
Outside Interactive, a creator of active lifestyle content, services, events, and experiences, and The Ironman Group, the producer of endurance events, have announced a five-year partnership to bring exclusive global live and VoD coverage of Ironman 70.3 Triathlon Series events, including the Ironman 70.3 World Championship, to Outside through 2026.
The broadcast schedule will feature at least 12 events for each of the next five years, including the Ironman 70.3 World Championship. Beginning in Oceanside, California on April 3ed 2022, 12 events from the Ironman 70.3 series will be broadcast live and for free across Outside’s multiple distribution platforms globally on the web, mobile, and connected TV apps.
“Ironman continues to offer some of the most grueling and rewarding events in endurance sports,” said Outside CEO, Robin Thurston. “FinisherPix has provided participant photography to The Ironman Group for over 12 years. Now, we’re excited to expand our relationship to become the official broadcast partner of the Ironman 70.3 Triathlon globally, putting fans right into the event. The broadcast coverage will highlight the dedication of these athletes as we work towards our mission to inspire people to get outside and pursue their passions.”
“The partnership with Outside marks a significant next step in extending world-class live triathlon coverage and content to a global audience while also continuing an important relationship with FinisherPix for participant photography and video services,” added President & CEO for The Ironman Group, Andrew Messick. “The agreement represents the first step of what we hope will be an important long-term partnership to continue fostering the international growth of triathlon by bringing world-class content to audiences around the world. At the same time, the breadth of the partnership provides our participants at events in the Americas with high-quality photography and video from FinisherPix that captures and showcases their monumental achievements.”