France: ‘Les VODays’ initiative
January 17, 2022
By Colin Mann
Home entertainment trade body the Digital Entertainment Group International (DEGI), and French organisation the Syndicat de l’Edition Vidéo Numérique (SEVN), are launching ‘Les VODays’, a new week-long digital campaign across nine of the top digital retailer platforms.
Films from Universal Pictures Video France, Sony Pictures Entertainment France, SND Films & WarnerMedia France will be available during Les VODays campaign.
The nine digital retailer platforms taking part in France will be offering audiences a selection of new and popular films at promotional prices across both Electronic Sell-Through (EST) and Video On Demand (VOD), meaning audiences can choose to buy or rent their favourite films at reduced prices all week long.
‘Les VODays’ is the first campaign in France to be delivered by the DEGI following the success of the Mega Movie Week UK, Germany, Nordics and Australia campaigns over the last few years.
The consumer-focused campaign, backed by a nationwide high impact media campaign includes social media posts across Facebook and Instagram, Catch-up TV on MyTF1, 6 Play and France Television, with also a huge visibility on display advertising across the ALLOCINE network. The activity will reach and appeal to new customers who have yet to discover the ease and simplicity of digitally downloading their films, as well as enabling existing or lapsed customers to build their digital libraries at limited-time promotional prices.
With recent popular titles such as The Suicide Squad, Fast & Furious 9, Peter Rabbit 2, and Attention Au Depart!, the selection of both Hollywood and local titles on offer speak to all ages and movie fans of all genres.
‘Les VODays’ is available to French film fans on the Apple TV app, CanalVOD, Filmo, Microsoft Movies & TV, VOD from Orange TV, Amazon Prime Video, Rakuten TV, UniversCine and Netgem.
“The DEGI team is thrilled to be working with SEVN in France, and to share the expertise we have developed over the last few years across the wave of digital-growth, driven by the promotional and educational campaigns we have delivered internationally,” declared James Duvall, Head of Business Insights and Intelligence UK & International at DEG International. “Our insights around constantly evolving consumer behaviour continue to drive our activity and recommendations, and we hope for many more opportunities with distributors and retailers in France, and internationally in the near future.“
“Our main goals are generating new customers and bringing back lapsed consumers on participating platforms by communicating the offer message of the campaign: Creating awareness of the benefits of buying movies digitally,” added Yves Elalouf, President of the Syndicat de l’Edition Vidéo Numérique.