Advanced Television

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Report: Challenges threaten SVoD growth

Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]

August 3, 2023

Survey: 88% Canadian net users reachable by CTV

Eighty-eight per cent of Canadian Internet users are now reachable by connected TV (CTV), with 60 per cent of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by connected TV and cross-screen advertising specialist LG Ad Solutions to understand consumer perceptions and behaviours related to […]

November 22, 2022

Data: SVoDs spent A$335m on Oz content in 21/22

The Australian Communications and Media Authority (ACMA) has published the 2021–22 Australian content expenditure data for SVoD service providers. This is the third year the ACMA has collected SVoD expenditure data on Australian content – data which is provided on a voluntary basis by the SVoD providers. As a recent entrant into the market, this […]

November 21, 2022

Forecast: APAC to add 205m SVoD subs by 2027

Asia Pacific will have 746 million SVoD subscriptions by 2027, up from 541 million in 2021, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will have 364 million SVoD subscriptions in 2027 – or 49 per cent of the region’s total. India will add 92 million to reach […]

September 15, 2022

Forecast: Africa SVoD subs to triple by 2027

Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]

August 18, 2022

Research: Streaming stretches TV generation gap

Younger adults now watch almost seven times less scheduled TV than those aged 65 and over, according to the findings of the Media Nations 2022 report from UK media regulator Ofcom, as the generation gap in media habits reaches a record high. People aged 16-24 spend less than an hour (53 minutes) in front of […]

August 17, 2022

Data: UK SVoD access declines

BARB, the UK’s television audience measurement service, has released data from its Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to a subscription video-on-demand (SVoD) service. In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a decrease of […]

August 4, 2022

Research: EPL armchair fans to pay £22 per game

Fans of the Premier League’s newly-promoted teams face paying £35 (€41.85) per game to watch them play on pay-TV and streaming services this season – three times more than the biggest clubs, reveals comparison and switching service Latest research shows a quarter of Brits with a sports package feel it’s the most important part […]

August 4, 2022

Virgin Media claims EPL value title

With the new Premier League season kicking off on Friday August 5th, UK multiplay operator Virgin Media claims football fans can net a saving of up to £363 (€433) over the duration of their contract, compared to equivalent Sky and BT bundles, by switching to Virgin Media. For the new Premier League 2022-23 campaign, there […]

August 2, 2022By Colin Mann

BARB: UK SVoD homes near 20m

Findings from the Establishment Survey for Q1 2022 from BARB, the UK’s television audience measurement currency, reveal that the number of UK households with access to a SVoD service reached 19.57 million (68.5 per cent of households), an increase of almost 500k homes since Q4 2021. Disney+ and Apple TV+ (the latter a new addition […]

June 22, 2022