Advanced Television

CDN data for Poland unveils consumer breakthrough

January 28, 2022

Over the last three years of operation Redge Media CDN has experienced a constant rise in online video consumer traffic. The growth strongly accelerated in H2 2021 – despite content-as-usual – exhibiting a breakthrough in means of video consumption in Poland in favour of OTT.

Figure 1: Redge Technologies CDN statistics, date of analysis 01.01.2018 – 25.12.2021

Looking at the data from Redge Media CDN Q1 2018 – Q4 2021, there has been a clear upward trend. The trend slope got significantly steeper in H2 2021. In comparison to the previous levels, October and November of 2021 were in themselves at all time highs, exceeding any previous peak in online video traffic. Moreover, this all happened without any special events, just with content as usual.

The reasons for this growth are the increasing demand for rich video content online, and the digitisation in organisations. Another boost for the CDN demand has been the Covid-19 outbreak. What’s also of note are regulatory changes, such as the recent Italian case of state-imposed Quality of Service for online video delivery, further pushing the deployment of greater CDN capacity.

“The CDN market was valued at $11.76 billion in 2020, and it is expected to reach a value of $49.61 billion by 2026, at a CAGR of 27.3 per cent, over the forecast period for years 2021-2026. Given the observed pattern, we expect this rise to be exceeded further. Our CDN is ready to handle the growing demand, and will continue to be reliable for our clients. This is due to its unique edge architecture and ultimate scalability,” commented Tomasz Pałdyna, TV & Telco Sales Director at Redge Technologies.

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