Advanced Television

Extreme E, Eleven Sports extend deal

January 28, 2022

Extreme E will continue its broadcast collaboration with Eleven Sports to bring the Championship’s second season to motorsports fans in multiple markets. Eleven has secured the rights to Extreme E’s live race coverage – as well as its behind-the-scenes magazine programme, preview, and review shows – for its new global streaming platform and locally for Eleven Belgium and Eleven Portugal. streams thousands of hours of live sport, reaching millions of fans annually. It will deliver Extreme E to viewers in over 140 countries globally, on a non-exclusive basis. For Season 2, the partnership has expanded to Eleven’s markets in Poland and Taiwan.Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to have extended our global agreement with Eleven Sports. Our first season was a huge success, marking a new era of racing that highlights the importance of sustainability and the benefits of electrification, while shining the spotlight on the climate crisis with the storytelling around the championship.”Guillaume Collard, ELEVEN Group Chief Rights Acquisitions & Distribution Officer & ELEVEN Belgium & Luxembourg MD, added: “Extreme E has already proved to be a fantastic competition for our audiences around the world. With great races and a vital climate change message at the heart of the competition, we want to continue to partner with Ali and his team to champion Extreme E to motorsports fans everywhere.”

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