Precisify, the cross-platform media intelligence specialist, has unveiled the first insights from its new 13-44 audience panel through the release of Precisify Insights: Gen Z & Millennials, USA. The report shows that YouTube leads cross-generational attention in the US, emerging as the most consistently scaled environment across both Gen Z and Millennial audiences. The report […]
Brits are becoming increasingly willing to watch more ads in exchange for cheaper streaming. The research from subscription bundling platform, Bango, comes from the Subscription Signals report which surveyed 1,500 UK consumers. The findings show that more than two in five (42 per cent) of Brits would tolerate twice as many ads in streaming and […]
A study of 2,500 adults in the US and UK conducted by Atomik Research and commissioned by Idomoo in January 2026 reveals that 80 per cent of consumers want more video from brands, but nearly half (46 per cent) say they never receive any video communications at all. It’s a video gap that’s been documented […]
Primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile phones while watching television, highlighting a major shift in viewing behaviour and the growing fragmentation of attention across screens. According to Omdia’s consumer research, […]
HardScope, the Creator Media platform built to power talent growth while onboarding brands into the new world of Creator Media at scale, has gone live. The launch arrives at a critical tipping point in the media landscape. While youth audiences spend the vast majority (nearly 70 per cent) of their screen time with creator-driven platforms, […]
Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
Channel 4 has announced two new podcasts aimed at Gen Z audiences. Untangled fronted by Stacey Dooley and Ben Zand and A News Thing hosted by the comedians of A Comedy Thing by Channel 4, will offer young audiences duly impartial and fact-checked response to the week’s biggest news stories. A News Thing is an enlightening weekly […]
Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]
Four in ten (41 per cent) of Gen Z in the UK say they are willing to share personal data to enable faster, personalised, or seamless online experiences, according to new research from European privacy tech leader, Usercentrics. In contrast, just 29 per cent of Baby Boomers report the same. While 74 per cent of […]
Singapore-based content creators Empire of Arkadia (EOA) and Mocha Chai Laboratories (MCL) have partnered with Japan’s public media organisation NHK and production house TV Man Union (TVU) in creating Lost and Found – an adventure drama series inspired by real events, targeting Gen Z audiences around the world. Shot in both Japanese and English, on […]