Advanced Television

Gen Z

Research: Gen Z’s different definition of ‘entertainment’

Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

January 11, 2023

Study: Younger Gen Z media behaviours differ

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

January 6, 2023

More Insight TV channels on FuboTV

Insight TV, the millennial and gen-z focused channel operator and content producer, has announced the launch of three FAST (Free Ad Supported Television) channels on sports-first live TV streaming platform FuboTV across the US and Canada. Insight TV and FuboTV will strengthen their partnership by adding INFAST (Lifestyle), INTROUBLE (Action & sports) and INWONDER (Science […]

December 16, 2022

Report: Social media usage at tipping point?

Environmental apathy, customisable avatars, and a new way of using the internet are the major consumer trends to watch in 2023, according to a report by GWI. The annual Connecting the Dots report reveals the shift in consumer behaviours online and what can be expected in 2023 as a result. The report represents more than […]

November 8, 2022

Forecast: Gen Z to consume 13 hours of media daily in 2023

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the Global Ad Trends report: Finding Gen Z by WARC Media. From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will […]

October 14, 2022

Survey: Under half of US voters have traditional TV

Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

October 13, 2022

Research: Gen Z spend two-thirds of media time online

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

October 6, 2022

Survey: 63% considering gifting subscriptions

Subscription gifting is primed to soar for the holidays. According to a survey conducted by Recurly, a subscription management and billing platform, this holiday season will be big for businesses with gift subscriptions, with 63 per cent of consumers reporting they would consider giving subscriptions as a gift and 70 per cent interested in receiving […]

October 5, 2022

Survey: Interactive streaming drives Gen Z brand engagement

Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

September 23, 2022

Survey: Millennials, Gen Z use traditional news outlets

A survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, with nearly a third of them willing to pay for it. But their relationship with the news is complex — their trust in the press is low, many are experiencing digital fatigue, […]

September 1, 2022