Advanced Television

Gen Z

Survey: Generational divide in US entertainment use

Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]

August 3, 2023

Study: Youngsters key streaming decision-makers

When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch, according to SuperAwesome, an Epic Games company that provides tools for safer, responsible digital engagement with younger audiences. While cost is a factor in motivating subscription purchases, kids’ and […]

July 27, 2023

Survey: US Gen Z prefers UGC

Findings from a survey studying streaming subscription behaviour from content, monetisation, and marketing technologies provider InMobi indicate that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over […]

July 14, 2023

Research: Social video apps favoured by Spain’s under-25s

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

June 29, 2023

Study: UK users value subscription flexibility

Findings from subscription management and billing platform Recurly suggest that UK consumers have an appetite for subscription services, but are demanding in their criteria for continued loyalty. The company’s report, State of Subscriptions: What Consumers Want, explores consumer subscription spend and trends across key markets. Despite the cost-of-living crisis, the data paints a positive picture […]

June 21, 2023

Survey: AR, analysis, replay crucial for younger sports fans

A survey commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, outlines the changing landscape of sports consumption and reveals drastically different habits for younger audiences. While over 76 per cent of respondents’ top choice for watching sports content is still on television, these preferences change based on demographic. […]

June 20, 2023

Disney+ unveils first look at A Murder at the End of the World

Disney+ has revealed a new title and first look for FX’s A Murder at the End of the World, a murder mystery, limited series set at the remote and isolated compound of a reclusive billionaire. The series, formerly known as Retreat, stars Emma Corrin, Clive Owen, Harris Dickinson and Brit Marling and will premiere on […]

June 14, 2023By Nik Roseveare

Study: Where does Gen Z get their news?

A study from Day One Agency and USC Annenberg Center for Public Relation titled Ask Gen Z: A Deep Dive into Gen Z’s Scrolls, takes a deep dive into Gen Z’s media consumption habits, as the generation is actively reshaping today’s media landscape. The report uncovers that Gen Z’s relationship with their scrolls and information consumption […]

June 13, 2023

Survey: 2 in 5 Gen Z won’t be watching Eurovision

Two in five Gen Z in the UK (41 per cent) won’t be watching Eurovision this year, according to research from Yubo, a live social discovery app. Additionally, almost a third (29 per cent) of the UK’s youth state they won’t be watching the contest on television this year, but will instead follow the results […]

May 10, 2023

Analysis: Streaming Gen Z’s go-to destination

Findings from television technology and omniscreen advertising and analytics provider Samba TV indicate that streaming platforms are the go-to destination for content consumption for the Gen Z demographic and that mobile devices play a crucial role in their television viewing behaviours. The survey of more than 2,500 US adults conducted with global research firm HarrisX […]

May 9, 2023