Advanced Television

Gen Z

Research: TikTok, Twitch lead sports social consumption

Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]

March 25, 2022

Survey: UK teens back more online rules

Research reveals that teenagers back increased curbs on the internet, and fear their voices are not being heard in the discussion around the Online Safety Bill. After the draft Bill was scrutinised in Parliament this week, connectivity provider TalkTalk has teamed up with its partner Internet Matters – online safety and wellbeing experts – to […]

March 22, 2022

Report: India sees highest growth in mobile data

Nokia’s annual Mobile Broadband Index (MBiT) report 2022 reveals that with the Compounded Annual Growth Rate (CAGR) of 53 per cent over the last five years, India has one of the highest data usage in the world. The growing number of data users and consumption per user is helping the country advance towards realising the […]

March 15, 2022

Research: Gen Z favour both TV and short-form video

While the media lifestyles of Gen Z – a generation that has never known a world without Internet – are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content, according to Horowitz Research’s State of Gen Z 2021 study. The […]

March 3, 2022

Research: 34% SE Asian viewers using OTT services

A third (34 per cent) of Southeast Asian viewers are now using OTT services, according to a study by The Trade Desk. The research also shows that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per […]

February 28, 2022

Insight TV announces new hire; record growth

Insight TV, the millennial-focused global channel and content producer, has announced a series of new hires following a record year of growth in 2021. To support Insight TV’s growing content needs, the company promoted former Executive Producer, Originals and Development Michael O’Connor to the new position of VP of Production and Content, taking on responsibility […]

February 7, 2022

Research: Latinx viewers demand better representation

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]

January 26, 2022

Survey: More viewers to watch Winter Olympics via highlights

Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]

January 25, 2022

ViacomCBS partners with Wattpad Webtoon Studios

ViacomCBS International Studios and Wattpad Webtoon Studios, the global entertainment and publishing arm for Webtoon and Wattpad, have announced a global partnership to source emerging content and creatives from around the world to develop a slate of original series based on hit Wattpad and Webtoon stories. Under the deal, Wattpad Webtoon Studios and ViacomCBS International […]

December 8, 2021

Survey: US adults value audio quality

Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]

December 6, 2021