Advanced Television

Gen Z

Survey: 51% of US intend to stream Olympics

Results from an Amdocs survey uncover how consumers across the US plan to watch the Olympic games this summer, and the preferences and expectations shaping the future of sports viewing. While live TV was the most popular method for watching the Games in 2021 (69 per cent), 51 per cent of consumers said they are […]

June 5, 2024

Research: Media businesses struggling to recruit

Research from audit, tax and consultancy firm RSM UK has found that almost all media businesses surveyed (99 per cent) have made redundancies over the past 12 months. Despite this, more than half (60 per cent) have found recruitment challenging over the past year. Mandy Girder, head of media industry, RSM UK, commented: “As new […]

June 5, 2024

Survey: Reliable broadband trumps childcare in US

A study conducted on behalf of global Internet Exchange operator, DE-CIX, has revealed significant trends in remote working preferences, migration factors, and the pivotal role of internet reliability in the lives of Americans. The Censuswide nationally representative study, which surveyed more than 2,000 US adults in April 2024, highlights the changing dynamics in workplace requirements […]

May 30, 2024

Report: How can advertisers reach Gen Z?

Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]

May 17, 2024

Study: Broadcast TV more popular than streaming

Data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64 per cent) of TV viewing time spent on live TV, rather than online streaming (36 per cent). Despite the rise of streaming platforms over the years, GWI’s 2024 Global Media Landscape Report shows the […]

March 26, 2024

Research: US streamers accept ads

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

March 12, 2024

Research: Tech-savvy over-65s selling skills on social media

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

February 28, 2024

Research: For Gen Z, everything is entertainment

As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platforms and content and they are taking full advantage. The latest 2023 results of Hub  Entertainment Research’s annual Video Redefined survey shows that unlike their older counterparts for whom TV and movies […]

January 30, 2024

Survey: Brands need to deliver on data privacy, personalisation

Marigold, a martech specialist focused on delivering relationship marketing solutions, has released the 2024 Marigold Global Consumer Trends Index Report, which offers insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalisation, privacy, messaging, advertising and […]

January 16, 2024

Forecast: Consumer tech spend to rise to 2024

The Consumer Technology Association (CTA) expects consumer tech retail revenues to increase 2.8 per cent in 2024, with TV unit sales are forecast to rise just 1 per cent this year. After two years of down trending, US consumer technology spending is expected to return to growth in 2024, the CTA says in its latest […]

January 5, 2024