Extreme E, TV3 broadcast deal
March 3, 2022
Extreme E, the electric off-road racing series, has signed an agreement with TV3 Group – the media group in the Baltics – to broadcast its full 2022 season.
TV3 Sport channels with local commentaries will air all 5 X Prix live and in full as well as race highlights, magazine, preview and review shows in Latvian, Estonian and Lithuanian territories. The full coverage will also be available on the largest OTT platform in the Baltics – Go3.TV3 Group is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates commercial free-to-air channels in the Baltics, DTH and OTT platforms, premium film and sport channels, as well as a portfolio of commercial radio channels.
Ali Russell, Chief Marketing Officer at Extreme E said: “Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Our broadcast agreement with TV3 Group in will not only provide new viewers in Latvia, Estonia and Lithuania with a thrilling and innovative motorsport championship this year, but also convey the message that we all need to play our part in looking after our planet.”
Raimonds Zeps, TV3 Group Head of Sports, said: “We believe that everyone has a shared responsibility to protect the planet, environment and the climate. This responsibility also includes us at TV3 Group. We’re delighted to be among broadcasters of Extreme E highly anticipated second season. Extreme E is built around social purpose but with racing and some of the world’s best drivers at its core promoting electrification, sustainability and gender equality. These values are very important to us.”