Advanced Television

Extreme E content deal with Catalonian TV3

May 14, 2021

Extreme E, the electric off-road racing series, has signed an agreement with Spanish television network, TV3 to broadcast its full 2021 season. TV3, which is the public broadcasting network of Catalonia, will broadcast all of Extreme E’s X Prixs live and free to air in Catalan. Race coverage will also be streamed on TV3’s digital channel, TV3-Televisió.

With its headquarters based just outside Barcelona, TV3 is the public broadcasting network of Catalonia and is the most-watched station in the region. In addition, its digital platform, TV3-Televisió was in 2019, named as Catalonia’s leading web channel in terms of user numbers and video views.

Ali Russell, Chief Marketing Officer at Extreme E said: “Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with TV3 will not only provide up to nine millions viewers in Catalonia with a thrilling and innovative motorsport championship, but also convey the message that we all need to play our part in looking after our planet.”

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