VICE signs content deal with M6
March 29, 2022
VICE Distribution, the global distribution and licensing arm of VICE Media Group, has announced a new content partnership deal with French media group M6, bringing over 100 hours of VICE content to audiences in France.
The partnership will bring more than 100 hours of VICE Media Group programming spanning entertainment, investigative documentary, travel, food and true crime launch to M6’s AVoD platform, 6play.
Titles available on the platform will include acclaimed VICE France productions such as the fourth season of hit documentary franchise Thérapie and the street food series Au Camion. The VICE branded block will also include premium programming from across VICE Media Group, offering French audiences exclusive access to recent critically acclaimed franchises like Dark Side of the 90s, Rise Up and The Story Of as well as award-winning content such as Gaycation, The Trixie and Katya Show and What Would Diplo Do?
Bea Hegedus, Global Head of Distribution, commented: “VICE produces and distributes premium content that resonates with young audiences around the world. We are delighted that a diverse range of VICE programming will now be reaching new audiences via the 6play platform.”
“We are excited by this new content partnership. It is another step forward in developing a premium AVOD offer in France. 6play already offers its audience free access to series, movies, exclusive productions and live events. Adding VICE’s content to 6play is a great opportunity to introduce diverse and engaging content to our millions of viewers,” added Frédéric de Vincelles, Head of DigitalProgramming.