VIZIO introduces Jump Ads
March 31, 2022
Connected entertainment specialist VIZIO has unveiled a beta programme for a new cross-platform viewing solution – Jump Ads – designed to bridge the gap between linear TV and streaming services.
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programmes, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
FOX, the first partner to test the feature, is placing Jump Ads at the end of the premiere episode for its new docu-comedy, Welcome to Flatch. The Jump Ads will prompt viewers to continue watching additional episodes of the programme or catch up on past episodes on the FOX Now App, where FOX is streaming the first seven episodes of the season on-demand the same day as the premiere. This allows viewers to extend their viewing experience seamlessly with a single click of a button, enhancing the smart TV experience for both viewers and content providers alike.
VIZIO notes Accenture research, which suggests that 60 per cent of viewers are frustrated with the process of navigating between different streaming services and apps. Providing viewers with the ability to easily continue watching the content they just enjoyed eliminates that confusion and answers the ever-growing question of “What do I watch next?”.
VIZIO says that by encouraging and increasing viewership across formats, Jump Ads gives content providers a new opportunity to engage viewers beyond a single linear session with the ability fully to control and customise the user journey between platforms. This includes the ability to choose at what point of the show the ads will appear, how often they appear, and even to which app the overlay points. VIZIO is currently working with additional content providers and brands on a variety of integrations.
“As the provider of both the TV hardware and software, VIZIO is in a unique position to create an environment that reduces friction and increases usability,” declared Adam Bergman, VP of Sales at VIZIO Ads. “Jump Ads represent yet another step in VIZIO’s ongoing mission to unify the smart TV experience with features that benefit viewers, content providers and advertisers.”
“Clearly, the viewing experience has changed, with both linear and streaming playing an integral role for the foreseeable future,” added Natalie Park, SVP, Marketing Strategy and Media at FOX Entertainment. “Innovations like Jump Ads that integrate these formats for viewers create a better live, tune-in experience that caters to the on-demand expectation that the binge-watching cultural phenomenon has created.”
Jump Ads leverages VIZIO’s Inscape ACR technology to recognise when a programme participating in the Jump Ads programme is on air, as well as additional proprietary VIZIO software to then target and serve the overlay to the viewer in real-time.