Estrella Media, TV Azteca content partnership
April 20, 2022
Estrella Media, the transformative Spanish language media company serving a diverse multiplatform Latino audience in the US, and TV Azteca, one of the largest producers of Spanish-language television content in the world, are entering into a landmark content and programming partnership for the US and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the US and Mexico, as well as the production of existing series and the licensing of library content to air in both countries.
As part of the exclusive two-year agreement, both Estrella Media and TV Azteca have committed to co-produce original content and specials, including EstrellaTV’s tentpole blockbuster Regional Mexican music awards special, Premios de la Radio. The content the companies will co-produce are a combination of scripted and unscripted for their broadcast television networks and digital OTT, AVoD, and FAST channels.
“This agreement brings two unique Spanish-language media companies together to create unparalleled content for Hispanic audiences in the US and Mexico,” said Peter Markham, CEO, Estrella Media. “I want to take this opportunity to thank Benjamín Salinas, and the teams from both companies, who helped shape this partnership. Providing additional high-quality content is going to enable us to continue to grow our business across our linear and digital platforms and expand opportunities in branded entertainment. Estrella Media reaches an unduplicated audience in the US, and through this partnership, we will be able to strengthen the content that we deliver to our viewers.”
“TV Azteca has set its goals on the creation of the best content for the audiences, and this partnership with EstrellaTV will allow us to broaden the reach of the best productions to Mexico and the US,” said Benjamín Salinas, Vice President of the Board of Grupo Salinas. “We believe in joining efforts with key partners, and our alliance with EstrellaTV means a great enhancement to what the public will find on multiple platforms: high-quality productions wherever and whenever they want them.”