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Synamedia launches Synamedia Go cloud video suite

April 25, 2022

Synamedia, the independent video software provider, has announced the launch of its complete Synamedia Go cloud video suite. Go.Foundation, the entry level service is complemented by a suite of new packs, including Go.Monetize, Go.Personalize and Go.Recommend.

Synamedia says that the full suite of Synamedia Go reflects the need for an agile, flexivergble SaaS platform that balances functionality with speed-to-market for VoD and live streaming services.

Synamedia Go’s open design gives customers a choice of using pre-integrated third party solutions from providers in the Synamedia Partner Network. Initial partners are: Dotscreen, To The New (TTN), Wiztivi (for UI); Cleeng, InPlayer, and Evergent (for monetisation and identity); Gracenote, Teravolt, and Utelly (for metadata, recommendations and aggregation). Synamedia’s own security, addressable advertising, business insights, and video network solutions are also pre-integrated with Synamedia Go. Alternatively, customers can develop their own applications or use their preferred provider for common components such as metadata, CRM and billing systems.

Nick Thexton, Synamedia CTO, said: “As we move into a new generation of streaming platforms, media businesses of all types need systems that are much more flexible. New viewing experiences have to be matched quickly to commercial objectives, consumer satisfaction and performance optimisation. Building on our decades of experience designing video software solutions, Synamedia Go meets this need for flexibility and rapid implementation. It bridges the gap in the market between very basic systems, and – at the other extreme – highly customised solutions that can be very expensive to modify once live. Synamedia Go complements our broad OTT portfolio including Synamedia OTT ServiceGuard, VIVID Workflow as a Service, Synamedia Iris OTT addressable advertising, and Synamedia Clarissa business insights.”

Tom Morrod, co-founder and research director at industry analyst firm, Caretta added: “With the average household wanting no more than 3 or 3.5 different streaming services, the industry is in a battle to be the bundle in the home. This requires whole new levels of agility to launch and update streaming services. To meet this need, video service providers are now looking for cloud-based, modular, SaaS solutions that incorporate best-of-breed offerings for the perfect combination of speedy deployment and functionality.”

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